Why sports stadia serve up winning events

Event organisers are increasingly looking for event spaces with the ability to not only meet their practical requirements, but also offer the wow factor.

One venue category growing in popularity because it meets both these needs and more, is sports stadia.

Sporting venues are well-versed in hosting large-scale popular events, like football matches and concerts, so are ideal for those with a high capacity of guests, but many also have dedicated meetings and events spaces enabling them to cater for events of all shapes and sizes.

Take London Stadium. The home of the 2012 Olympics in Stratford, east London, provides an inspirational setting for any event. It also offers nine stylish meeting and event spaces and 16 boxes complete with state-of-the-art facilities designed to host meetings, conferences and dinners and that provide a professional finish to any occasion.

Others, like Tottenham Hotspur’s new stadium on White Hart Lane, are supported by history and prestige, which alongside contemporary meetings facilities that can hold up to 2,000 people for a reception, up to 800 at a conference and 500 for dinner, make it a worthy choice for any event – from a small meeting to a large conference or a gala dinner.

Twickenham Stadium may be known as the home of England Rugby, but it is also a popular events venue. Here, you’ll find over 7,000 sqm. of integrated conference and exhibition space, 34 dedicated large conference and event rooms, 150 pitch-view executive boxes for smaller meetings and more. Weddings, gala dinners and pitch-side barbecues are just some of the other events the venue can accommodate.

Football and music fans are well-acquainted with the legendary Wembley Stadium, but like Twickenham, it is also an attractive location for conferences and events. Up to 1,800 people can be seated in its Great Hall, while other rooms and boxes are designed for smaller events and intimate meetings for anywhere between eight and 300 people.

There are also other benefits to holding an event within a sports stadium, besides an exciting backdrop and market-leading facilities.

When working with the right suppliers, an event at a sports stadium can be awe-inspiring. The space and facilities, for example, enable event production companies to push their creativity to the limit and deliver something truly remarkable.

Accessibility offered by stadia is also a benefit for events where creative event production is paramount to its success. With stadia car parks accustomed to hosting broadcast vehicles, coaches and vans, the logistical challenges that often present themselves to event production companies who need to bring in large pieces of equipment, vanish.

The same car parks can be a boon for event organisers who need to attract and host delegates who will be driving to stadia for events, while their proximity to public transport is another accessibility plus.

Give your event its best chance of success by considering a stadium to host it in. And talk to Eclipse – a preferred supplier at a number of sports venues – to find out how our award-winning event production can help you make that event a winner.

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