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At Eclipse, we enhance your virtual event experience. With many years of experience in the industry, we’re turning passive viewing of virtual concerts into active participation.

Using engaging effects and advanced technology, we make virtual concerts more interactive. As a leader in creative and technical production, we specialise in making online events as vivid and engaging as in-person experiences.

We understand the importance of unique online event concepts for businesses, and we are leading the way in transitioning traditional events to dynamic virtual platforms. Our experience helps us create immersive digital events that attract global audiences. Virtual events can benefit from worldwide reach, cost savings, and interactive participant experiences. Standard webinars and online conferences can be elevated into unforgettable events that surpass expectations when you use Eclipse.

Dedicated to innovation, Eclipse aims to make each online event dynamic and engaging.

Key Takeaways

Innovative Virtual Event Solutions by Eclipse

By leveraging our extensive experience with virtual talent, we’ve developed a plethora of innovative virtual event solutions that are set to revolutionise the digital event space. At Eclipse, we’re committed to making the virtual feel real, using our unique approach to many unique virtual event ideas and concepts.

Furthermore, we’ve made it easier than ever to access our events, with direct links ensuring a seamless experience for all attendees. Our state-of-the-art technology enhances interactivity and virtual environment, allowing attendees to engage in a comfortable virtual setting. We also utilise data to monitor attendance, enabling us to understand our audience better and tailor our events to their preferences.

But our innovative virtual event solutions don’t stop when the live event ends. We offer post-event engagement opportunities, such as forums and virtual meetings, to continue the conversation and foster the team building a sense of community. Plus, we understand that life can be unpredictable, which is why our live broadcast flexibility allows attendees to join and leave without disruption.

At Eclipse, we’re not just creating events—we’re creating experiences. Join us in the digital space as we continue to innovate and explore new ways to connect virtually.

Deep Dive into the Basics

Virtual Event Studio

We’ll now look deeper into the foundational elements of event concepts that make virtual events successful. Understanding the basics of virtual events is the first step to brainstorming engaging virtual, event ideas for companies everywhere. These events, which occur entirely online, can take many forms, including webinars, conferences, trade shows, and even networking events.

Key components of any successful virtual event include content, engagement, data, and the type of platform used. The content must be captivating and the platform reliable, in order to ensure a smooth experience for all attendees. Connectivity and production quality are equally important. As with any in-person event, careful planning is crucial for the success of your next virtual event too.

Virtual event activities are designed to keep the audience engaged throughout the event. These could range from interactive Q&A sessions and virtual tours to games and quizzes. A well-planned virtual social event can be just as engaging and fun as an in-person one. The flexibility and variety of virtual events make them a favourite among event organisers and attendees alike.

Understanding these basics is the first step to creating a memorable and successful virtual event.

Elevate Engagement in Virtual Events

In our quest to make virtual events more engaging, we’ve discovered several effective strategies that can significantly elevate attendee interaction and satisfaction.

Virtual event experiences need not be passive; instead, they can be dynamic and interactive platforms that foster connections and engagement.

Social media integration is one way to elevate engagement in virtual events. By engaging virtual event ideas and encouraging attendees to share their experiences on popular platforms, we create a buzz around our online events.

Q&A sessions are another great way to encourage attendees to interact. Attendees appreciate the opportunity to have their questions addressed live, making them feel more involved and valued.

We also love the idea of virtual contests. These add a fun, competitive element to virtual corporate events, keeping attendees engaged and entertained. Similarly, breakout rooms can stimulate smaller, more intimate conversations, making corporate event ideas even large virtual social events feel more personal.

Lastly, accessibility to personal events is essential. We ensure that all attendees can access and enjoy the event satisfactorily. Post-event, we provide the recorded content for on-demand access, allowing for continued engagement after the event has ended.

The Unparalleled Benefits of Virtual Events

Interior of a modern virtual events venue at night with circular blue lighting on the floor, ambient overhead lights, and a panoramic view of a cityscape through large windows.

As event professionals, we’ve seen firsthand how virtual events offer unparalleled benefits that traditional in-person events can’t match. The global reach is astounding, enabling a wider, international audience to engage with fun virtual event elements. Another major advantage is that attendees and hosts can eliminate travel, saving both time and money.

The best virtual events also prove to be significantly cost-effective compared to their in-person counterparts. There are no venue hire fees, no catering costs, and no travel expenses. Combined with the flexibility of participating from anywhere, this makes virtual events a popular choice.

Moreover, data collection becomes much simpler in the digital space. With creative event ideas for the digital space, we can easily measure engagement and feedback, tailoring our approach for future events.

Virtual events have also proved to be more inclusive, breaking down the geographical and logistical barriers that may prevent some invitees from attending in-person events. The unparalleled benefits of virtual events are transforming how we connect and interact, making the move host a virtual space exciting for event professionals.

Embracing the Future of Virtual Events

Having looked into the substantial advantages and innovative potential of digital events, the pivotal contribution of organisations such as Eclipse shouldn’t be underestimated in bringing these experiences to life. Their expertise in engaging virtual event ideas and creating online events that captivate audiences is unparalleled, as they skillfully blend technology with innovative online event ideas and concepts.

In today’s digital space, the demand for powerful and engaging virtual event ideas is ever-growing. Eclipse meets this demand head-on, creating virtual environments that are immersive and interactive, fostering a sense of community and connection among the entire team and attendees. Their commitment to pushing the boundaries of what’s possible in the virtual event space is inspiring for all event planners.

In conclusion, we encourage you to explore the potential of virtual events. With our fresh approach to virtual event ideas, the possibilities for your next, virtual social event ideas are endless. The digital space allows us to connect, inspire, and engage in ways you may never have thought possible.

Green Screen in action

Are you thinking about going digital for your next conference or trade show? Then planning a virtual event might be the ideal solution for you. With plenty of opportunities for inclusivity, accessibility and engagement, virtual events are rapidly growing in popularity across just about every industry.

Read on to find out what benefits virtual events hold and how you can make them work for you, from small webinars to industry-wide annual events. We’ve covered all you need to know to make your next digital event a success:

What is a virtual event?

Alongside ‘remote working’ and ‘online learning’, virtual events became one of the biggest buzzwords in 2019 and 2020. As an effective way for industries to continue to host events, network, and connect with others, online virtual events have taken over from in-person events in a big way.

While the world is now returning to a less socially distanced state, the benefits and flexibility of hybrid events and virtual conferences make them a viable and exciting way to shake up the status quo. Whether you’re planning to host an industry-side virtual event or you’re looking to host an online event for a smaller group, going digital can open doors to new and innovative things.

At its most basic, a virtual event is an in-person event that takes out the need to travel or attend a specific location. With many virtual events adapting to these changing requirements while maintaining similar schedules for seminars, talks and scheduling, it’s easier than ever for people all over the world to get involved and excited about what you have to offer.

Virtual and hybrid events bring a whole new dimension to the world of business events and industry conferences. With greater opportunity for attendees to join in on online events, the virtual space has provided an excellent alternative to physical event spaces – particularly in industries where attendees are far-flung to any corner of the planet.

What are the benefits of virtual events?

Why go for a virtual event over an in-person conference? It all depends on the specific goals and requirements you have in mind. But if you’re unsure whether a virtual event is a suitable pick for your needs as an event organiser, here are just some of the benefits that going digital might offer:

Accessibility for all

One of the most significant benefits of going virtual on your event is accessibility. Not only can people from anywhere in the world attend your event, but there are no limitations in relation to the ability to travel, disability, or any of the other issues involved with in-person events. As long as they have an internet connection, anyone is included with no exceptions.

Tighter scheduling with no movement time required: If you’re planning an event with multiple working parts, figuring out scheduling can be a nightmare of its own. You need to factor in just about everything from run-overs to technical issues to keep things on schedule. The benefit of a virtual event is that your scheduling can be tighter without accounting for movement time between seminars or on-site technical issues.

Recording allows for easy viewing

While many in-person events are now filmed, this isn’t quite as immediately accessible as the best virtual event can offer. You can even create pre-recorded content for certain portions of your event, whether it’s your introductory session or essential information, allowing your attendees to consult that content whenever they want to.

Less costly venue hire

While you may still want to hire a venue or studio for a virtual event, and a hybrid event will require a dedicated space in-person and virtually, you can still potentially save significant costs by downsizing your operation. Without the need to have space for hundreds or thousands of attendees, you can cut costs and insurance down a substantial amount for your upcoming event plans.

Flexibility for global attendees

If you’d like to allow attendees from all over the planet to attend, hybrid and virtual events are the way to do so. By making your conference or event entirely remote, you cut out the burden of travel and accommodation for many of your would-be attendees. This flexibility also allows for attendance outside of typical business hours without losing out on significant chunks of time in the process.

Reduced responsibility for food and drink

When you host an event in person, part of your responsibility is to ensure that your attendee experience is positive and that their needs are catered for.

While engagement and flexibility are vital staples to virtual events, you also benefit from not needing to handle catering companies. Or managing access to food and drink as an extra expense. This can help save costs and reduce the headache of organising all the little details of your planned event.

Easier transitions from session to session

Transitions can be a dead zone for the average event, and they are often the time when you lose guests or fail to capture interest if there’s no easy way for them to choose what they do next.

The benefit of a virtual live event running multiple sessions or seminars is the ease of transition. Whether you have individual sessions listed on your website or easy links to jump between, it’s far easier for guests to get invested in what they are interested in then and there.

Less travel time helps improve attendance

If you’d like to keep attendance levels high, making your event as easy to access as possible is a great place to start. By hosting an online event, you can engage with your audience without them going out of their way to reach you. This helps to boost the number of attendees. Going online also allows individuals with busy schedules or a lack of time to travel to take advantage of your conference or event.

More opportunities for engagement

Engagement is key to keeping attendees interested in what you’re doing or saying. While opportunities for engagement in larger events are limited, virtual events add a sense of closeness that a large-scale conference can’t capture.

Real-time Q&As, live chat, and the ability to easily ask questions ahead of time through a form or website can help get attendees involved and active.

Effective social media integration

Social media is a powerful tool across just about any industry. But particularly for events and virtual conferences with a more social aspect, harnessing the best tools available can make a huge difference.

Live virtual events hosted online can easily be shared across social media, allowing engagement on multiple levels and raising your profile in your industry in the process. For a public event, the power of social media is practically integral to success today.

New networking prospects for attendees

Networking is one of the biggest incentives of conferences and events for many attendees. Industry-specific virtual events or even global in-company conferences provide plenty of opportunities to get to know people.

A virtual event helps to widen that net. By diversifying attendees, there’s ample chance for everyone to network beyond their social circle – which in turn can benefit them and their businesses.

CFC Summit

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION

Launching a successful virtual event

If a virtual event sounds like the perfect option for your upcoming plans, the next step is making sure your virtual event is a success. Here are a few of the things you can do to ensure you get the most out of your live online conference:

Using the right technology

The right technology will play a significant role in whether your virtual event is successful or not. You’ll want to use the best equipment available to you to ensure the best possible outcome for your attendees.

That means professional-grade cameras, high-quality audio recording and a consistent and robust internet connection throughout your event. Whether you’re encouraging speakers to host seminars from their own homes or you’re hiring a studio for that specific purpose, having the best technology possible for your virtual event can make a huge difference.

Investing in a quality set

If you choose to host through a studio or smaller event space for a hybrid virtual event approach, you’ll also want to invest in the proper set and event dressing. Enhancing your professionalism and provide the right impression to your attendees, both virtually and in person. Working with a professional virtual event management company can ensure your event looks great and is technically sound for your audience.

Practice makes perfect

It may be tempting to wing your digital event, but a practice run can make all the difference, much like in-person conferences. This can allow you to check the strength of connections, figure out the timings to improve efficiency and catch any issues before they arise during the event itself. A little practice can go a long way towards ensuring your event Is successful.

Scheduling every second

Deadtime is even more of a problem in virtual events than it is for in-person ones. You want to ensure you keep your attendees engaged and provide clear windows for when things are happening and different virtual meetings are starting. Scheduling tightly throughout the day can help this happen and reduces the risk of you losing guests due to downtime between activities, talks, or seminars.

Not scrimping on digital advertising

It would be a failure not to make the most of digital advertising for a digital event. While trade events and industry conferences may do well off of basic advertising and word of mouth, you may want to attract more of a global audience to your online event than you would a landlocked one. Advertising via email and on social media to gain instant attendees is key to the success of your virtual event.

Utilising multiple social avenues

Encouraging engagement in your attendees is about more than just trying to make your event passively entertaining. To provide the best chances of success, making use of social avenues. From online quizzes to question times to creating their custom schedule. Helping you raise that engagement keeps attendees interested in what you’re saying or doing. The more optional interaction you can offer, the better.

Focusing on quality over quantity

Just because your event is virtual, it doesn’t mean you need to increase the amount of content you’re creating. While some options are nice for attendees, you’ll want to focus on providing a quality experience to everyone that signs up for your event. That means focusing on the quality of output, the value of the seminars you’re adding, and whether your guests will be interested in everything you have to offer.

Providing easy digital access

Ease of access is crucial for any digital event organiser. Whether you’re using a free online video conferencing tool or hosting your event streaming directly through your own website, you want to make it as easy as possible for attendees to join in and get involved. If you need them to download anything or add any apps to their phone for the event, it’s best to let them know far in advance to ensure everyone is ready to go.

Offering clear instruction for attendees

Even without the potential for technical difficulties, not every attendee will be as tech-savvy as the next. If you’re going fully digital, it’s vital to offer support and service to ensure everyone can access your live streams and online events. This may mean creating a tutorial ahead of time or simply having a tech support team on hand to quickly support anyone struggling with making your digital event work for them.

What sort of business would host a virtual event?

With millions of businesses worldwide going entirely online and remote in the past couple of years, there’s far less of a barrier than there was before to hosting virtual events. Many businesses and industries can benefit from hybrid or digital trade shows, conferences, and other events.

Events in which all messages and seminars can easily be carried out online most benefit from a virtual event. For example, sales conferences for multinational brands or academic conferences have less of a need for in-person interaction. Equally, awards shows can be carried out virtually with little or no changes to their scheduling.

Plenty of event types, from general business conferences to software trade shows and in-company events, can benefit from a move to virtual conferencing.

Other events, such as trade shows, may benefit from live events to view equipment and machinery in person before making purchases or investments. It all depends on what attendees want to get them the event and how you can deliver it to the best. If your business functions best from face-to-face communication, then a hybrid approach may work for you.

The most important factor to consider is whether your attendees would most benefit from a virtual event or whether the positives of an in-person event weigh in their favour. One of the most significant differences in a virtual event is that you aren’t required to attend in person.

This makes it a beneficial option for global events with attendees from all over the planet and a good option while lockdowns still exist in other parts of the world.

How can Eclipse help you with your virtual event?

As a leading creative event management company in London, Eclipse has extensive experience and knowledge of how to take create high-end virtual events. Our skilled team understands the challenges and risks your business faces in moving from the framework of the traditional event.

With our support and help, we can ensure the best possible result for your event: engaged attendees, positive interactions, and excellent reviews at the end of the day. There are plenty of types of virtual events that we can support you with.

We support businesses in creating hybrid and digital events in numerous ways. From providing event production for live events in studios and venues to delivering creative design solutions for your graphics and animations, we ensure your event platform looks as professional as possible from start to finish.

Our expertise in virtual events technology allows us to advise on the best cameras, microphones and recording systems to suit the scale and demands of your online events and breakout sessions. At the same time, our network of venues and studios ensures you’re set up and ready on event day with no snags or problems insight.

Whether you’re looking to create a permanent video conferencing and event conference set in your business premises or you’re looking for something temporary, our team are here to make it happen. From local virtual events within your business to international conferences, we’re equipped to help make your next virtual event platform the best yet.

Contact Eclipse today to make your next virtual event one to remember

Making your digital event memorable means ticking all the boxes and doing all the right things. From attendee engagement to the quality of your pre-recorded content, working with a professional can help make your event look incredible.

Whether you’re new to virtual events or you want to improve upon your professionalism and content, Eclipse can help make your next event one to remember. Get in touch with our team today to discuss how we can transform your event planning with high-production, professional-grade event services. From your very first advertisement to finishing your on-brand set design, we’re here every step of the way.

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION
Eclipse Hybrid

In a time where the future of the events industry remains uncertain due to the growing restrictions of the global pandemic, the events industry has had to adapt and change in order to continue providing events across the world, which has seen an increase in the popularity of virtual events. Here at Eclipse, we have always strived to be innovative and creative when working with our clients and in 2021 will continue providing the best in audio/visual support and event management.

Hybrid events are the next stage of virtual eventing, the idea of a hybrid event has always existed as a way to extend the reach of a live event beyond the limitations of space and distance. Since the use of live events has faced such challenging restrictions in the last year we will see a sharp increase in the number of virtual and hybrid events in the future.

Watch Video – Eclipse Hybrid Advert

What is a Hybrid Event?

To put it simply, a hybrid event is a combination of a live and virtual event because they can incorporate virtual, in-person and live streaming elements with ease. A hybrid event will allow your virtual attendees across different locations to participate and engage during the event in order to provide an immersive online experience. For an event that is able to cater to any online audience in a viewer-friendly way, with a hybrid event you will experience a seamless combination of technology between a live and virtual audiences. Hybrid events will allow presenters and audiences to confidently come together in a virtual event regardless of where they are in the world, these events are going to be the foundation that supports the industry’s transition back to live events when restrictions are lifted.

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What are the benefits of hosting a Hybrid Event?

Hybrid events do have a significant advantage over the traditional live event because regardless of where your online attendees are in the world, they will be able to experience the event and take part virtually. Think of hybrid events as a way to actually do ‘something’ in a time where people feel like they are not able to do ‘anything’. At least for the near future hybrid events are likely to be integral in enabling as many events as possible to still go ahead as planned. There are many benefits to hosting a hybrid event:

  1. An increase in event reach and attendance. Without geographical restrictions, a hybrid event will allow you to reach more virtual attendees as people will not be required to travel to your event which will see a rise in your audience attendance.
  2. Optimal audience engagement. Hybrid events enable your online audience to interact, engage and contribute to the event in real time, we believe the key to audience engagement is engagement quality and frequency. There are many ways for your attendees to have a interactive experience including live polling, surveys and Q&A’s, here at Eclipse we are always on hand to help you build your hybrid event agenda.
  3. Reduced costs. A hybrid event is an effective and innovative way to bridge the gap between costs and results. The reduction in costs will be benefited not just by you the event organiser but also your prospective virtual attendees.
  4. Lower emissions with a reduced impact on the environment. With an increasing demand for businesses across the world to lower their carbon footprint and reduce emissions dramatically, converting events to virtual and hybrid will facilitate the quest to be greener.
  5. Increased flexibility. Hosting an online event that is hybrid is the prime solution if due to unforeseen circumstances your live in-person event is unable to go ahead.
  6. Enhanced data collection. A key benefit of hosting a hybrid event comes from the insight and data you can easily and efficiently collect. You would have all information including exact audience attendance, session interaction and attendee participation.
virtual studio

How do you run a Hybrid Event?

When hosting a hybrid event, it is important to remember that these events can have various appearances because the event will depend on your choice of format and unique audience. However, at Eclipse, we have a few hybrid event ‘must haves’.

  1. Choose an enticing theme with engaging content. An online audience will mostly rely on the content of your hybrid event so you need to present your content in an enticing and engaging way. Dynamic images, interactive components and entertaining hosts are an example of how you can guarantee a positive audience experience.
  2. Select a suitable virtual event platform. You will need to consider the live and virtual content you want to use and find a platform with the capabilities to optimise your online content. Finding the right online platform can be difficult, which is why Eclipse are always here to help you in any way with your event.
  3. Be creative with audience engagement. The keywords to remember here are vibrant imaging, interesting speakers and interactive programming. Hybrid events can offer a whole host of simple yet effective engagement tools like live streaming to allow your online attendees to be completely immersed in your event experience.
  4. Fast-paced sessions. We suggest you keep your hybrid events on a shorter time scale than you would a live in-person event because you want to keep your audience engrossed and tuned into the online session. Short and sharp sessions should be considered as what might usually work in a live event space may need to be adapted to suit a virtual space.
  5. Effective marketing. A hybrid event can attract audiences from all over the world which can increase the number of attendees who experience your event. This makes your hybrid event marketing even more important because you will want to advertise your event to as many people as possible, using your online tools like email and social media pages are a crucial way to market your event effectively. We suggest you keep a cohesive style and event brand that can thread through both live and virtual spaces.

What is next for the events industry?

After the UK and the rest of the world recovers from this recent pandemic it is likely that due to the easy accessibility of online technologies, that event organisers will continue using hybrid events for years to come. You will have already have invested and diversified your own infrastructure for providing virtual events which means you will always be prepared to make any event hybrid as and when needed. Hybrid events are an innovative, effective and simple way to spread your event’s message on a global scale. here at Eclipse, we are here always available to answer your questions and to give advice on what your hybrid event will need.

Remember that with Eclipse, anything is possible!

As we are all very much aware, 2020 has been a challenging, confusing and often contradicting time for us all. All industries have been hit hard by the Coronavirus pandemic and the events industry has faced particularly difficult and demanding challenges in order to provide a high-quality service to clients whilst still adhering to government guidelines. These guidelines have led to a large increase in virtual events and companies resorting to technology to support them to carry out their business.

During this period, it is not currently possible for companies to bring delegates and attendees together face to face for a large-scale event. However, this does not mean that you as an organisation cannot still host meetings, seminars and conferences.

Many companies may not be aware of how to host a virtual conference. You might be thinking to yourself that virtual conferences are difficult to organise and implement but Eclipse is here to help guide you through the best way to host a virtual conference and make sure your digital event is both seamless and successful.

What is a virtual conference?

Try not to be put off by the term virtual. In this day and age, most business happens in this format without companies even realising. Whether it is responding to an email from a company director or sending out a newsletter to your customers; online tools and virtual experiences are a fundamental part of contemporary life.

Virtual conference literally means a conference that is held in a virtual space (the internet), it is as simple as that. A virtual conference allows users to remotely access live and pre-recorded content through their computers no matter where they are in the world.

In 2020, large crowd-inducing events like the Premier League and The Olympics were cancelled due to global guidelines, although virtual conferencing is not specifically the right format for events such as these. Virtual conferences would’ve been the ideal option for many businesses who through no fault of their own have had to cancel events this year.

Invest Africa

Why should you host a virtual conference?

There are many benefits and advantages to hosting a virtual conference:

Virtual conferences mean minimal disruption to an attendees’ working day and schedule as they can attend the conference from the comfort of their own home without having to spend time travelling, therefore once the conference has finished participants can return to work with ease and minimal impact on their time.

Typically, when you host a virtual conference you will also record the conference at the same time. For the audience, and event organiser this means that even though the conference has ended they will still have access to the recording for reference and further information. A conference that can be accessed after it has finished can only be considered as a huge benefit to the organiser!

Regardless of where an attendee may live in the world, they will have the opportunity to access your virtual event without having to leave their home. This allows you to deliver your message to a wider scope of people whether they access your virtual conference live on the day or access virtual downloads after the event.

National Rail Awards Eclipse

What do you need to host an effective virtual conference?

When hosting a virtual conference event organisers have several points they need to consider –

  1. Content
  2. Platform choice
  3. Format options
  4. Promoting your virtual conference
  5. Confident and professional customer support
Platts Landing page

Content

Here at Eclipse we suggest that you use various pre-recorded and professionally edited content that will stimulate your audience during your event, as not only does this help to promote audience participation but it also reduces the chance of technical faults.

As you record your live event, you have the opportunity to offer all content as a post-conference download. This will give your attendees further access to the event and its contents even after the event. Choosing personable presenters and speakers is a crucial part of planning your content as you want people who will engage with the audience and clearly present your event message whether it’s through a Q&A session or a live chat.

Remember, you know your target audience best and how to effectively communicate your content to them in a way that engages and involves the audience, so putting in a little extra effort to ensure the virtual conference is relevant to your content is an easy way to guarantee its success.

Online platform choice

When it comes to choosing the best virtual event platform for your conference there are many platforms available to you that all have pros and cons. The right platform all depends on the format of your event and the desired audience experience. All platforms have different design choices and functionality, so its always worthwhile trialling various options to make an informed decision on which platform will ensure your conference is most successful.

cateys awards

Format options

Deciding on the appropriate format for your virtual conference is extremely important when planning a virtual event as there are many advanced, creative and modern formats for a virtual conference. You will need to decide if your event will be live, live over several days, pre-recorded or with live interactions; remember you know the idea or message you are trying to convey through a virtual conference so you know which format would be best for you. Sometimes it is best to just keep your format simple, easy to navigate, in real-time and user-friendly.

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Promoting your virtual conference

Successful virtual events all depend on how you promote your event to ensure attendees join, engage, experience and participate in your event. A well marketed and advertised virtual conference ensures the event will be a triumph.

An eye-catching event page can be just the place for your audience to find out vital information including the date and time of the event, sign-up links and the event schedule. You might think that in this age of social media marketing, an email is outdated however email marketing is still one of the most efficient way to inform your audience about an upcoming event as everyone you are planning to invite is likely to already be in your mailing list. Email marketing is also an effective strategy to give attendees a preview of your event to entice, excite and ensure optimum participation. Remember the power of ‘word of mouth’ as this can play a crucial role in promoting your online conference and there are several ways you can encourage people to share information including providing links so people can invite others and asking everyone to use your virtual event hashtags when talking about the event. One helpful tip – you likely already use keywords to help boost your business website with search engines so remember to include these relevant words in your promotion content. At Eclipse, we encourage your presenters and speakers to promote and remind people of their involvement with your virtual conference, providing exposure to broader audiences and potential attendees.

Finally, it is important to maintain consistency with your virtual event promotions by continuing to promote the event right up to the day. One point to consider, just because you have large registration numbers this does not ensure attendees on the day, so you need to keep attendees involved and engaged. A few simple ways to optimise audience engagement are to have an virtual event countdown on your website, share relevant content on your social media platforms and offer incentives like a ‘giveaway’ for attendees after the event.

Confident and professional customer support

It is vital to have a professional customer support team who will give your event a much more professional appearance, promote a client-friendly experience and relieve any anxieties and concerns you have about hosting a virtual conference. You are probably already familiar with technology and how it enhances our day to day modern life but as we all know technology likes to throw a curveball at us at the worst moment possible… Whether it’s a drop in internet connection or a poorly edited content video, sometimes technology will fail us. We at Eclipse know how important a competent and confident customer support team are for a virtual conference, and that having a professional support team is a huge benefit to you and your attendees as it will enable everyone to have the best experience possible.

Eclipse Virtual Event Production

In summary

Virtual conferencing is an innovative, creative and efficient way to convey your message and ideas to a wider audience on a global scale. Given the current circumstances we as a country and industries around the world are facing, virtual conferences are the way forward when interacting with your audience and operating your business during these challenging times.

So why not give it a go and organise your own virtual conference using our tips and guidance? Because here at Eclipse we believe that anything is possible!

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