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As we navigate the dynamic landscape of event planning, we’re witnessing a tech-driven revolution that’s reshaping how we gather and interact. From AI-driven personalisation to holographic displays, the latest event technology is making events more engaging and inclusive. In an era where hybrid events are becoming the norm, let’s explore how these innovations are setting the stage for memorable experiences while prioritising sustainability and security. Curious about the future of event technology?

Key Takeaways

Introduction

As the event industry continues to evolve, technology plays an increasingly pivotal role in transforming how we plan, execute, and experience gatherings.

We’ve witnessed the rise of event technology trends that enhance attendee engagement through innovative event solutions. Virtual events have gained momentum, offering flexibility and accessibility.

Data-driven tools empower us to make informed decisions in event planning, tailoring experiences to our audience’s needs.

Eclipse, with over 30 years of expertise, remains at the forefront, leading the charge in integrating these technologies.

Together, we can shape future events that aren’t only efficient but also memorable and engaging.

What Is Event Technology?

Event technology is a dynamic field that encompasses a wide range of tools and solutions designed to enhance the planning, execution, and attendee experience of events.

From event management software to hybrid events, the latest event technology trends are revolutionising how we organise gatherings. These advancements provide valuable data insights, allowing us to tailor experiences more effectively.

By leveraging tools like AI and virtual reality, we can create immersive environments that captivate participants. Incorporating hybrid solutions guarantees broader reach and engagement.

As we embrace these technologies, we’re not only improving logistics but also enriching the overall experience for attendees.

Key Innovations in Event Technology

Let’s explore how AI integration, holographic displays, and data analytics are revolutionising event management.

We’re seeing AI tools enhance personalisation and streamline logistics, while holographic displays create enchanting visual experiences.

With data analytics, we can optimise strategies and measure engagement more effectively than ever before.

AI Integration in Event Management:

When it comes to revolutionising event management, AI integration stands at the forefront of innovation.

We see AI-powered tools transforming event technology solutions by offering advanced event management tools that harness attendee data. This allows us to craft personalised agendas, boosting attendee satisfaction immensely.

Eclipse, a leader in the industry, exemplifies this trend by adopting AI tools to enhance attendee experiences and streamline operations.

From planning to attendee support through chatbots, AI-driven innovations guarantee events aren’t only more efficient but also more engaging.

Holographic Displays:

How are holographic displays transforming event experiences?

They’re revolutionising how we engage with live events by creating immersive experiences that captivate both in-person and remote attendees.

Through partnerships with innovators like HYPERVSN and Muxwave, we’ve seen unforgettable events unfold in the UK, where holographic displays take centre stage.

This cutting-edge event technology integrates seamlessly into hybrid gatherings, offering a three-dimensional, lifelike presence that traditional screens just can’t match.

With Eclipse leading the charge in delivering these groundbreaking visuals, we’re witnessing a new era in event design—where holographic displays promise to elevate the entire experience for everyone involved.

Data Analytics in Events:

Data analytics is revolutionising the event industry by providing us with powerful tools to enhance attendee experiences and optimise event outcomes.

With cutting-edge event technology, event managers can now harness AI-driven attendee insights, helping to measure ROI and shape future planning.

Tools like Eclipse offer actionable insights, allowing us to tailor event marketing strategies effectively.

By analysing attendee data, we’re able to refine our approaches, ensuring every interaction resonates.

This not only elevates the attendee experience but also empowers us to make informed decisions.

As we embrace these advancements, we’re positioned to elevate the impact and success of our events.

Hybrid Event Innovations

As the line between physical and digital experiences blurs, hybrid event innovations are transforming the way we connect by seamlessly integrating in-person and virtual audiences.

Hybrid events leverage cutting-edge event technology to provide real-time interaction and virtual networking opportunities. These innovations guarantee that attendee engagement remains high, regardless of location.

AI tools facilitate instant translation and live interaction, enhancing inclusivity. Holograms bring remote speakers to life, adding a dynamic element to presentations.

Sustainability is also a growing trend, as hybrid formats reduce carbon footprints.

Eclipse plays a significant role in this evolution, offering tailored solutions for seamless hybrid experiences.

Emerging Trends in Event Technology

Event technology innovations are revolutionising the way we plan and experience events, making them an ideal choice for organisers seeking cutting-edge solutions.

Blockchain technology enhances ticketing security and transparency, addressing fraud concerns effectively.

AI-powered networking platforms are making personalised networking experiences a reality, connecting attendees like never before.

Sustainability is at the forefront, with AI tools optimising resources to minimise environmental impact.

Eclipse is leading the charge with its commitment to sustainable event technology solutions, ensuring eco-friendly practices.

As these trends gain traction, they’re reshaping the industry, providing exciting possibilities for future events.

Let’s embrace these innovations together!

Best For: Event organisers seeking innovative, secure, personalised, and sustainable solutions for modern event experiences.

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Partnerships Driving Innovation

Innovations in event technology aren’t just about tools and trends; they’re also about the dynamic partnerships that bring these ideas to life.

In the UK, collaborations like HYPERVSN and Muxwave are crafting interactive experiences that redefine engagement. Such innovative partnerships play a pivotal role in accelerating tech adoption, allowing us to leverage tailored solutions that meet unique event needs.

By collaborating with event technology vendors, we gain access to cutting-edge technology, ensuring our gatherings are both memorable and efficient.

Eclipse Integration exemplifies this dedication, consistently delivering advanced solutions. Their commitment to innovation highlights the transformative power of strategic partnerships.

Choosing the Right Event Technology

How do we guarantee that our event technology choices meet our specific needs? First, we consider scalability, ease of integration, and attendee needs.

Selecting the right event management app is essential for efficient planning and execution. Attendee engagement platforms and hybrid event software can boost attendee engagement by offering personalised experiences and connecting both in-person and virtual participants.

Staying informed about technology trends helps us choose tools that enhance interaction and satisfaction. Partnering with trusted vendors like Eclipse Integration guarantees we receive tailored solutions, positioning us to create dynamic and engaging events that resonate with our diverse audience.

The Future of Event Technology

As we look ahead, the future of event technology promises to revolutionise how we experience gatherings.

We anticipate AI, virtual reality, and augmented reality will redefine attendee interactions. Imagine AI curating personalised journeys, and enhancing engagement through intelligent networking.

Virtual and augmented realities will create immersive environments, blurring the lines between physical and digital spaces. These innovations won’t only transform event experiences but also drive sustainable practices.

Eclipse Integration leads this charge, continually innovating to guarantee clients are ready for these advancements.

Together, we’ll embrace cutting-edge event technology, setting new standards for unforgettable, inclusive, and efficient gatherings.

Elevate Your Events with the Latest Technology

While reflecting on the transformative role of event technology, we recognise its power to create unforgettable experiences that captivate and engage audiences.

From tailored interactions to seamless logistics, these innovations enhance in-person events, ensuring attendees aren’t just passive participants but active contributors.

To stay ahead in this dynamic landscape, event professionals must embrace these advancements, fostering interaction and inclusivity.

By integrating tools like AI and touchless tech, we can craft experiences that leave lasting impressions.

Discover how Eclipse can help you integrate the latest event technology to elevate your next event and redefine how you engage attendees.

In today’s event-planning landscape, unique venues have become game-changers, transforming ordinary gatherings into extraordinary experiences. We find ourselves drawn to creative and unusual venues that break away from traditional settings, offering environments where corporate gatherings and private parties alike can thrive.

But what truly makes a venue unique, and how do we navigate the myriad options available today? It’s important to take into account trends and practicalities while ensuring our choice resonates with the event’s purpose. As we explore these intriguing possibilities, we’ll uncover how the right venue can elevate an event from memorable to extraordinary.

Top Tips

  1. Select venues with unique architecture or historical significance to enhance the event’s ambience and guest experience.
  2. Consider eco-conscious venues for sustainability and appeal to environmentally aware attendees.
  3. Opt for tech-integrated spaces equipped with AR and digital technology for interactive and immersive experiences.
  4. Choose venues with adaptable infrastructure that allows flexibility in room setup and event design.
  5. Balance the venue’s distinctiveness with budget considerations, ensuring it aligns with financial constraints and overall event goals.

Selecting Unique Venues for Events

The demand for non-traditional spaces for networking events is growing, as these locations promise memorable experiences that standard venues simply can’t match.

When we choose unique venues for events, we’re not just selecting stunning venue with a backdrop; we’re crafting an experience that’s both engaging and unforgettable.

These spaces often boast distinct architecture and ambience, providing a canvas that enhances any occasion. Choosing a unique venue fosters interaction and ensures a lasting impression on attendees.

What Makes a Venue Unique?

As we consider what sets a venue apart, we recognise that it’s more than just quirky venue or a location—it’s an experience. Unique venues captivate us with their stunning surroundings and exceptional settings, creating a distinctive backdrop for memorable events.

It’s the combination of immersive design and historical context that draws us in and leaves a lasting impression. However, these elements can also present logistical challenges that need careful planning.

The Role of Eclipse in Venue Selection

Choosing the right venue is a crucial step in event planning, and having expert guidance can make all the difference. Eclipse provides consultation services to help you select a venue that aligns with your event’s vision and logistical needs. Whether you’re looking for a space with flexible layouts, integrated technology, or historic charm, we assist in evaluating venues based on accessibility, adaptability, and production requirements. Our expertise ensures that your chosen venue not only enhances your event but also offers a seamless experience for attendees.

Practical Considerations for Booking Unique Venues

As we explore the charm of these distinctive venues across the UK, it’s important to keep practical factors in mind when booking these spaces.

Whether we’re a team building event, planning corporate events, private hire, or team-building activities, it’s essential to understand the dynamics of unique event spaces.

Here are some key points to reflect on:

Emerging Trends in Unique Event Venues

Unique event venues are rapidly evolving, with a few key trends reshaping the landscape and elevating our event experiences.

One major trend is the rise of eco-conscious venues, where sustainability takes centre stage. Imagine hosting your next event in a repurposed warehouse powered by solar panels, creating both an unusual venue and a unique backdrop.

Tech-integrated venues are another game-changer, equipped with modern facilities like augmented reality and immersive digital capabilities. Eclipse ensures that your chosen venue is optimised for technology-driven experiences, providing all the necessary equipment and expertise to enhance engagement.

These trends emphasise the importance of selecting spaces that not only offer versatility but also align with our values, leaving a lasting impression on everyone involved.

The Role of Eclipse in Unique Event Planning

Having chosen the perfect venue, we now focus on how Eclipse plays a pivotal role in bringing unique event visions to life.

Our team excels in transforming any event space into a seamless, immersive experience.

Final Thoughts on Unique Venues for Events

Distinctive venues can transform any gathering into a truly memorable experience. Whether you’re planning a private celebration or a corporate gala, these spaces set the stage for extraordinary events.

A truly unique venue, with its stunning architecture and modern facilities, captivates guests and enhances their overall experience. By choosing such spaces, we can guarantee our events are memorable and leave a lasting impression.

We encourage you to explore these unique options and consider collaborating with production specialists like Eclipse. Their expertise and creativity are invaluable in turning visions into reality, attending to every detail to create a seamless experience.

Let’s make your next event extraordinary. Discover how Eclipse’s services can help plan your unforgettable event and transform your vision into reality.

virtual studio

At Eclipse, we enhance your virtual event experience. With many years of experience in the industry, we’re turning passive viewing of virtual concerts into active participation.

Using engaging effects and advanced technology, we make virtual concerts more interactive. As a leader in creative and technical production, we specialise in making online events as vivid and engaging as in-person experiences.

We understand the importance of unique online event concepts for businesses, and we are leading the way in transitioning traditional events to dynamic virtual platforms. Our experience helps us create immersive digital events that attract global audiences. Virtual events can benefit from worldwide reach, cost savings, and interactive participant experiences. Standard webinars and online conferences can be elevated into unforgettable events that surpass expectations when you use Eclipse.

Dedicated to innovation, Eclipse aims to make each online event dynamic and engaging.

Key Takeaways

Innovative Virtual Event Solutions by Eclipse

By leveraging our extensive experience with virtual talent, we’ve developed a plethora of innovative virtual event solutions that are set to revolutionise the digital event space. At Eclipse, we’re committed to making the virtual feel real, using our unique approach to many unique virtual event ideas and concepts.

Furthermore, we’ve made it easier than ever to access our events, with direct links ensuring a seamless experience for all attendees. Our state-of-the-art technology enhances interactivity and virtual environment, allowing attendees to engage in a comfortable virtual setting. We also utilise data to monitor attendance, enabling us to understand our audience better and tailor our events to their preferences.

But our innovative virtual event solutions don’t stop when the live event ends. We offer post-event engagement opportunities, such as forums and virtual meetings, to continue the conversation and foster the team building a sense of community. Plus, we understand that life can be unpredictable, which is why our live broadcast flexibility allows attendees to join and leave without disruption.

At Eclipse, we’re not just creating events—we’re creating experiences. Join us in the digital space as we continue to innovate and explore new ways to connect virtually.

Deep Dive into the Basics

Virtual Event Studio

We’ll now look deeper into the foundational elements of event concepts that make virtual events successful. Understanding the basics of virtual events is the first step to brainstorming engaging virtual, event ideas for companies everywhere. These events, which occur entirely online, can take many forms, including webinars, conferences, trade shows, and even networking events.

Key components of any successful virtual event include content, engagement, data, and the type of platform used. The content must be captivating and the platform reliable, in order to ensure a smooth experience for all attendees. Connectivity and production quality are equally important. As with any in-person event, careful planning is crucial for the success of your next virtual event too.

Virtual event activities are designed to keep the audience engaged throughout the event. These could range from interactive Q&A sessions and virtual tours to games and quizzes. A well-planned virtual social event can be just as engaging and fun as an in-person one. The flexibility and variety of virtual events make them a favourite among event organisers and attendees alike.

Understanding these basics is the first step to creating a memorable and successful virtual event.

Elevate Engagement in Virtual Events

In our quest to make virtual events more engaging, we’ve discovered several effective strategies that can significantly elevate attendee interaction and satisfaction.

Virtual event experiences need not be passive; instead, they can be dynamic and interactive platforms that foster connections and engagement.

Social media integration is one way to elevate engagement in virtual events. By engaging virtual event ideas and encouraging attendees to share their experiences on popular platforms, we create a buzz around our online events.

Q&A sessions are another great way to encourage attendees to interact. Attendees appreciate the opportunity to have their questions addressed live, making them feel more involved and valued.

We also love the idea of virtual contests. These add a fun, competitive element to virtual corporate events, keeping attendees engaged and entertained. Similarly, breakout rooms can stimulate smaller, more intimate conversations, making corporate event ideas even large virtual social events feel more personal.

Lastly, accessibility to personal events is essential. We ensure that all attendees can access and enjoy the event satisfactorily. Post-event, we provide the recorded content for on-demand access, allowing for continued engagement after the event has ended.

The Unparalleled Benefits of Virtual Events

Interior of a modern virtual events venue at night with circular blue lighting on the floor, ambient overhead lights, and a panoramic view of a cityscape through large windows.

As event professionals, we’ve seen firsthand how virtual events offer unparalleled benefits that traditional in-person events can’t match. The global reach is astounding, enabling a wider, international audience to engage with fun virtual event elements. Another major advantage is that attendees and hosts can eliminate travel, saving both time and money.

The best virtual events also prove to be significantly cost-effective compared to their in-person counterparts. There are no venue hire fees, no catering costs, and no travel expenses. Combined with the flexibility of participating from anywhere, this makes virtual events a popular choice.

Moreover, data collection becomes much simpler in the digital space. With creative event ideas for the digital space, we can easily measure engagement and feedback, tailoring our approach for future events.

Virtual events have also proved to be more inclusive, breaking down the geographical and logistical barriers that may prevent some invitees from attending in-person events. The unparalleled benefits of virtual events are transforming how we connect and interact, making the move host a virtual space exciting for event professionals.

Embracing the Future of Virtual Events

Having looked into the substantial advantages and innovative potential of digital events, the pivotal contribution of organisations such as Eclipse shouldn’t be underestimated in bringing these experiences to life. Their expertise in engaging virtual event ideas and creating online events that captivate audiences is unparalleled, as they skillfully blend technology with innovative online event ideas and concepts.

In today’s digital space, the demand for powerful and engaging virtual event ideas is ever-growing. Eclipse meets this demand head-on, creating virtual environments that are immersive and interactive, fostering a sense of community and connection among the entire team and attendees. Their commitment to pushing the boundaries of what’s possible in the virtual event space is inspiring for all event planners.

In conclusion, we encourage you to explore the potential of virtual events. With our fresh approach to virtual event ideas, the possibilities for your next, virtual social event ideas are endless. The digital space allows us to connect, inspire, and engage in ways you may never have thought possible.

In the world of event management, sustainability is no longer a mere buzzword, but a vital responsibility we all must share. As a leader in this space, Eclipse Global is championing this cause, weaving sustainable practices into every facet of our event planning and execution.

From promoting green transport and local suppliers to implementing cutting-edge technologies and conducting rigorous environmental impact assessments, we’re making strides in reducing the carbon footprint of our events.

In this article, we explore the ten strategies Eclipse Global is using to advance sustainability in the events industry, including our certifications, innovations, and success stories.

Together, let’s envision a greener future for the events industry.

Key Takeaways

Highlight Eclipse Global’s Sustainability Certifications and Accreditations

You’ll be glad to know that Eclipse Global isn’t just talking the talk when it comes to sustainability in events – they’re walking the walk, holding numerous certifications(ISO Standard 2021 and B-Corp certified) and accreditations that prove their commitment to creating greener and more responsible events.

Our team is dedicated to sustainable event management, continuously updating our practices to lessen environmental impact. We have certifications that demonstrate our corporate social responsibility and commitment to sustainability in the events industry. These accreditations serve as proof of our dedication to reducing the environmental footprint of our events.

As a leading event management company, we’re not only committed to delivering unforgettable experiences but also to implementing sustainable practices that protect and preserve our environment.

Stay with us to learn more about our sustainability efforts.

Discuss Eclipse Global’s Innovations and Technologies

Let’s delve into the groundbreaking innovations and technologies that Eclipse Global employs to elevate the green factor in its event operations. We believe in harnessing the power of technology to promote sustainable practices within the event industry.

By integrating these technologies into our operations, we’re constantly pushing the boundaries of what sustainable event management can achieve.

Address Social Responsibility

We’re not just about green practices; we passionately believe in creating a positive societal impact too, championing diversity and inclusion, promoting fair labour standards, and engaging with our local communities at every opportunity.

Our commitment to social responsibility extends beyond the event industry, as we strive to ensure that our initiatives are sustainable and beneficial to the wider community. 

Whether it’s through providing opportunities for underrepresented groups or advocating for fair labour practices, we’re dedicated to making the world a better place. By integrating these values into our events, we’re not only improving the industry but also setting a new standard for what socially responsible event management can achieve.

Case Studies on Sustainable Event Success

Imagine the thrill of attending a large-scale event, knowing that it was meticulously planned and executed with the utmost care for our environment. At Eclipse Global, we’ve made this a reality by tackling sustainability concerns head-on in the events industry.

Our case studies demonstrate sustainable event success. For instance, when we partnered with Twickenham Stadium, we faced the challenge of managing waste and energy consumption during large sporting events. We implemented a waste management plan, encouraged the use of public transport, and offset carbon emissions. The result? A significant reduction in environmental impact, and a clear demonstration of our commitment to responsible event management.

This is just one of many ways we’re improving sustainability in the events industry.

Collaboration and Knowledge Sharing of Eclipse Global

Taking strides towards a sustainable future isn’t a solo endeavour; it’s about fostering partnerships and sharing knowledge across platforms and industries.

At Eclipse Global, we understand the power of collaboration and knowledge sharing in improving sustainability within the events industry. We have invested in partnerships with industry stakeholders, shared best practices, and initiated dialogues to influence change.

Our partnership with Twickenham Stadium is a testament to this commitment. We also actively participate in sustainability-focused events and forums to expand our knowledge and inspire others.

By working together, we can drive meaningful change and ensure our industry’s future is as exciting as it is sustainable. Our goal is to be a catalyst for this transformation, and every event we plan is a step in the right direction.

Industry Trends and Future Outlook

Following our commitment to collaboration and knowledge sharing, we’re now turning our focus to the industry trends and future outlook in the events sector. As sustainability becomes a guiding principle for event management, we continuously strive to adapt and evolve.

The event industry is witnessing a paradigm shift towards more eco-friendly initiatives, with new regulations and technologies paving the way. We recognise the need to stay abreast of these changes, and it’s our mission to lead by example. Through TRACE and other efforts, we’re improving sustainability, and shaping a more responsible events industry.

By understanding and responding to these trends, we’re not only ensuring a sustainable future for Eclipse Global but also fostering overall environmental consciousness within the industry.

Innovation and Research & Development

Having explored how we measure and report on sustainability, let’s now delve into the exciting realm of innovation and research & development. At Eclipse Global, we’re tirelessly pursuing new avenues to improve sustainability in the events industry.

Innovation and Research & Development

Having explored the ways in which we measure and report on sustainability, let’s now delve into the exciting realm of innovation and research & development. At Eclipse Global, we’re tirelessly pursuing new avenues to improve sustainability in the events industry.

Our commitment to innovation and research & development is reshaping the way events are conducted, setting a new standard for sustainability in the industry.

Continuous Improvement and Lessons Learned 

Your journey towards a greener future doesn’t stop at implementation; it’s a cycle of constant refinement and learning from every experience.

In the events industry, we at Eclipse Global are always striving for continuous improvement. We view each event as an opportunity to strengthen our commitment to sustainability. By evaluating the sustainability performance of each event, we identify areas that need attention and devise strategies for improving sustainability.

We learn valuable lessons from each experience and apply these insights to enhance our future events. This iterative process of learning, improving, and implementing has been instrumental in progressively reducing our environmental impact.

It’s through this culture of continuous improvement and learning from past experiences that we are making a difference in the events industry.

Our Commitment: A Greener Tomorrow

We’re dedicated to championing sustainability in the events industry. Our partnership with Isla showcases our commitment to minimising carbon footprints.

We’re innovating, learning, and improving constantly to ensure our events are eco-friendly.

The future looks bright as we lead the way in sustainable event planning and execution.

We’re transforming the industry, one event at a time.

Let’s make every occasion kinder to our planet.

Planning a gathering can be thrilling yet challenging. We’re here to help you navigate the process smoothly with our comprehensive guide on the 15 things to consider when organising your next gathering.

From understanding the intricacies of event planning and establishing clear goals to assembling your team and recruiting volunteers, we’ve got you covered.

We’ll explore the finer details such as setting a budget, determining day-of procedures, and post-event evaluation. We’ll also look into the significance of sustainable and green practices and discuss how economic shifts can impact events.

Whether you’re a seasoned professional or a first-time event planner, this guide is designed to equip you with the knowledge and insights you need to host a successful gathering. Let’s make your next gathering not just memorable, but extraordinary.

Key Takeaways

Understanding Event Planning

Let’s dive right into understanding event planning, the art of coordinating every tiny detail that comes together to create a memorable experience.

Event planning, at its core, involves event management and a thorough planning checklist. It’s about bringing your vision to life for a live event.

So, whether it’s a conference or a concert, understanding event planning is the first step.

Establishing Event Goals and Objectives

Before looking into event organisation, you’ve got to establish clear event goals and objectives that align with your overarching business strategy. Consider these three things when planning your next live event:

  1. Identify your event goals.
  2. Determine the objectives to measure success.
  3. Integrate them into your event planning process.

Remember, establishing event goals and objectives is critical to a successful event.

Organising Your Event Team

Now that you’ve got your event goals and objectives locked down, it’s time to organise a knockout event team.

As event planners, we know the importance of each team member being on the same page. Having a clear event planning checklist helps ensure everyone knows their roles, keeping the organising process smooth.

Recruiting and Training Volunteers

Harnessing the power of volunteers can truly make or break the success of your event. As event planners, we need to be strategic in our recruitment and training processes. Here are three key considerations:

  1. Organise an engaging orientation session to attract potential volunteers.
  2. Build a diverse team with different skills and backgrounds.
  3. Invest in training volunteers to equip them with the necessary skills.

Establishing an Event Budget

Understanding how to establish an effective event budget, you’ll realise, is absolutely crucial in ensuring all aspects of your occasion are financially covered.

When planning your next live event, remember to allocate funds for various event costs.

Utilising management software or event planning software can ease this process, ensuring every penny is accounted for and spent wisely, making your event a financial success.

Choosing the Event Date

Selecting the perfect date for the big occasion can be just as important as the event itself, with numerous factors to weigh to ensure it’s a hit with your target audience. When planning your next live event, consider:

  1. How the event date aligns with your event plan
  2. What other events are on the schedule that day
  3. The availability of your audience
  4. The time needed for creating and finalising all details.

Selecting a Venue and Vendors

Now, let’s dive into the aspects of picking the right venue and vendors that will make or break the success of the big day. We need to consider our budget, host preferences, and event schedule.

The right venue complements our theme while staying within budget. Vendors should be reliable, aligning with our schedule and offering services that add value to our event.

Branding Your Event

Creating a memorable and distinctive brand for your event is a must, as it’s this identity that’ll set the tone, guide decisions, and ultimately, leave a lasting impression on your attendees.

To ensure successful event promotion, consider:

Event Logistics and Management

Mastering the art of event logistics and management can transform your next live event from a simple gathering into a well-oiled production.

It’s important to nail down planning, from creating an event checklist to managing event registration. Utilising event management software can streamline this process, ensuring everything’s in place for a successful event.

So, let’s consider this as we plan our next live event.

Confirming Speakers and Special Guests

Securing top-notch speakers and special guests can elevate any occasion, but it’s essential to confirm their attendance promptly and professionally. As we plan our next project, consider these points:

Identifying and Establishing Partnerships and Sponsors

As we navigate virtual event planning, we’ll leverage event technology and social media campaigns to connect with potential partners and sponsors.

Identifying and establishing partnerships and sponsors is key to online event success, providing us with resources and exposure to maximise impact.

Managing the Day

When it comes to the day of the event, it’s important to remain flexible and proactive, ensuring all elements run smoothly and any potential issues are swiftly addressed. Managing the day of the event involves:

Determining Day-of Processes

In the heart of the bustling event day, it’s key to navigate the chaos with a clear roadmap of processes, each ticking off like a well-oiled machine.

Drawing from past event experiences and considering the unique needs of in-person attendees, we plan the stage setup, registration process, and other key elements.

This ensures a smooth event, devoid of unforeseen hitches that could dampen the overall experience.

Post-Event Evaluation and Analysis

After the dust has settled and the excitement fades, it’s absolutely vital to conduct a thorough post-event evaluation and analysis.

Reflecting on previous events’ successes or areas for improvement helps us to track progress and shape the future.

It’s good to consider attendee feedback, as this valuable information will guide us in planning more successful and engaging events in the future.

Sustainability and Green Practices

You’ve got to start thinking about going green, it’s not just a trend but a necessity in today’s event management landscape. When hosting larger events, or even hybrid ones, focus on sustainability.

Impact of the economy/recession on events

While it’s undeniable that a downturn in the economy can have a significant impact on the live event industry, it also opens up opportunities for innovation and adaptation.

The recession affects event planning, forcing us to rethink budgets and strategies. Despite these challenges, it presents a chance to create more cost-effective, impactful events.

Remember, a tight economy doesn’t necessarily mean the end of live events.

In Review: Your Comprehensive Guide to Successful Event Planning

As we conclude, we’ve journeyed through the essential elements in planning your next gathering. From defining goals and budgeting to post-event analysis, we’ve discussed it all.

We’ve also examined the influence of the economy and the significance of green practices. Remember, effective event planning isn’t a solitary pursuit.

With a solid team and enthusiastic volunteers, we can bring about a successful gathering. So let’s go ahead and put these considerations into action for our next event!

We’re living in an age where there are increasing concerns about how human behaviour is damaging planet Earth. To safeguard future generations we must collectively address the environmental impact of our actions.

Business practices can have a significant impact on the environment, which is why it’s paramount to adopt sustainable event management practices. By doing so you can more effectively reduce waste, conserve energy, and ultimately fine-tune an eco-friendly approach.

As someone responsible for organising events, the likelihood is you’ll have a lot on your plate. From liaising with vendors to implementing everything necessary to ensure your attendees have an unforgettable experience, the likelihood is you’ll have a lot on your plate. However, nothing should come at the expense of overlooking the impact your event will have on the environment.

Events can generate a significant amount of waste, consume natural resources, and contribute to greenhouse gas emissions. However, by taking heed of the advice offered throughout this article, you’ll be positioned to embrace practical tips on how to reduce your event’s carbon footprint. We’ll outline the steps to minimising environmental degradation so that whether you’re planning a small meeting or a large festival you can make your event more sustainable. Let’s begin by looking at how your event can achieve a positive environmental impact:

Planning An Event: How to Attain a Positive Environmental Impact

Despite often getting a bad reputation, events can have a range of positive environmental impacts, including promoting sustainability, reducing waste, conserving energy and water resources, protecting biodiversity and ecosystems, and raising awareness about environmental issues.

An environmentally aware event encourages green transportation like walking, cycling, or public transportation. Most importantly, you can make a resounding positive environmental impact by reducing carbon emissions and air pollution.

By implementing sustainable practices like using TRACE by isla, you can minimise your event’s negative impact on the environment and contribute to the protection and preservation of natural resources. TRACE provides real-time impact reports, empowering you to support your clients and stakeholders with accurate environmental cost data from your event. Moreover, sustainable events can enhance the reputation and credibility of the organisers, a fantastic way to provide reassurance and engage your target audience with an environmentally conscious outlook.

The positive environmental impact of events can generate several benefits, such as cost savings, increased public awareness, improved brand image, and enhanced community relations. Sustainable events can provide opportunities for innovation and creativity and foster partnerships with trusted collaborators. To attain the positive environmental impact of events, you can focus on adopting the following sustainable practices:

By embracing these approaches you’ll be one step closer to promoting an environmentally aware event. It’s great to be able to operate within a business setting where you can maintain peace of mind and proceed with a clear conscience. Not only this but you’ll be more likely to attract attention if you’re promoting an event as green. Prospective attendees will gravitate towards events that promote eco-friendly initiatives, so if you manage to accomplish this and promote your positive steps you’ll be better off all around.

How Can the Events Industry Be More Environmentally Friendly?

Save ocean. Volunteer pick up trash garbage at the beach and plastic bottles are difficult decompose prevent harm aquatic life. Earth, Environment, Greening planet, reduce global warming, Save world

So why is the events industry subject to environmental concerns? Well, conventionally events require high energy consumption, wastage, and emissions. However, the industry can also play a crucial role in promoting sustainability and mitigating its negative effects on the environment. 

There are many things to consider en route to ensuring the events industry is environmentally friendly. If not managed properly, waste generation, depletion of natural resources, and carbon emissions can damage the environment. There are indirect influences to consider too, including the travel requirements for attendees and suppliers to reach the location and the transportation of relevant goods and services. 

Alongside implementing an ecologically sound infrastructure with a keen focus on reducing environmental impact, you’ll have ample opportunities to spread awareness. From an all-encompassing perspective, doing so can influence people’s behaviour for the better. With a view to the long term, it’s crucial to communicate the importance of acting in an environmentally responsible way. Raising public awareness and speaking through positive actions is a great way to secure the survival of future generations.

You can even organise eco-fairs, green conferences, and sustainability-themed festivals. If you’re coordinating an event about something else, you can incorporate some eco-friendly elements to further promote the preservation of natural resources. This could involve, for example, setting up a stall that covers the relevant information surrounding your social responsibility. Providing you communicate your efforts to be more environmentally friendly, whether that’s sustainable transportation, renewable energy sources, or waste reduction, you’ll be promoting a positive message that elevates your company image to respectable heights.

A great way to reduce waste and carbon emissions is by introducing a waste management plan that includes recycling and composting, and by using tools like TRACE by isla. TRACE helps you understand your impact quicker, providing guidance on additional information you may need to generate your impact report. Recycling is a fantastic way to reuse resources that would otherwise further contribute to harm. You can also promote sustainable transportation options like cycling, walking, and public transport and receive further endorsement if you can get your team on board. The more you focus on the environment the more ethical your practices will become. Additionally, if you have an opportunity to use renewable energy sources like solar or wind power, these can be a great way to reduce the carbon footprint of events.

You should always prioritise sustainability and communicate with relevant parties to ensure this becomes a core focus of your business. Once you’ve accomplished this it will be more viable to set sustainability goals and measure their environmental impact. Consider implementing sustainable practices in every aspect of event planning and execution. This is a great way to ensure the events industry plays a critical role in promoting environmental stewardship, a path to a brighter, more sustainable future.

Carbon Emissions

Event attendees can lessen carbon emissions by leveraging sustainable transport options. Additionally, event organisers can use TRACE by isla to calculate the carbon emissions from an event and take steps to remove or reduce an equivalent amount of carbon from the atmosphere. Walking, cycling, public transport, carpooling with others, or choosing a hybrid or electric vehicle are all sensible choices. Additionally, attendees can reduce their carbon footprint by choosing local accommodation and food options, reducing waste by using reusable water bottles and bags and offsetting carbon emissions through reputable carbon offset programs.

Virtual events are another way to reduce the carbon footprint of events. These eliminate the need for attendees to travel, something that greatly reduces energy consumption and minimises waste generation. Video conferencing and other digital technologies can help virtual events reach a wider audience while reducing the overall environmental impact. If a physical event is preferred, you can focus your attention on energy-efficient lighting, renewable energy sources like solar or wind power, and reducing waste through recycling and composting. Event planners can also source locally produced food and drink, encourage attendees to use public transportation or ride-sharing services, and choose eco-friendly materials for promotional items and event signage.

Carbon offsetting is a practice where the carbon emissions from an event are calculated and an equivalent amount of carbon is removed or reduced from the atmosphere. Many carbon offsetting programs are independently verified and transparent. Choosing a reliable, verifiable offsetting program can help you promote sustainability.

Events Sustainability

Choosing a venue with green credentials is a great way to ensure an event is hosted in an environmentally responsible fashion. The venue should be aligned with the event’s sustainability goals to ensure it’s executed with a minimal negative impact on the environment. Tools like TRACE by isla can help in measuring and minimising the carbon footprint of the event. The venue should be aligned with the event’s sustainability goals to ensure it’s executed with a minimal negative impact on the environment. Sustainable events consider the entire life cycle of an event, from planning to execution and beyond. Carefully vet the venue you choose and you’ll be poised to demonstrate your commitment to social responsibility, promote environmental awareness, and inspire attendees to embrace sustainable practices in their everyday lives.

Recycling

Here are some tips on how to recycle and reduce waste during events:

By adopting these measures you can reduce the amount of waste that ends up in landfills, naturally preserve resources, and reduce energy consumption. These are crucial steps because they’ll encourage attendees to take responsibility for their waste.

What Are the Negative Environmental Consequences of Traditional Business Events?

Carbon emissions at events can contribute to the following negative environmental consequences:

  1. Increased global temperatures leading to more extreme weather events like heatwaves, droughts, and floods.
  1. Melting of glaciers and sea ice, which can lead to sea level rise, flooding, and displacement of coastal communities
  1. Ocean acidification can harm marine ecosystems and disrupt the food chain
  1. Increased air pollution can harm human health and the environment

If the potential of these disastrous outcomes rearing their ugly head isn’t a big enough incentive to promote environmental sustainability, I don’t know what is!

Conclusion

Events can have both positive and negative environmental impacts. It is important to recognise the negative impact of events and take affirmative action to minimise them. The success of events should not come at the cost of our environment, so we must strive to promote sustainability in all aspects of event planning and execution. With the help of tools like TRACE by isla, Eclipse Global is committed to creating events that are not only unforgettable but also kind to our planet.

If you’re seeking a responsible event management company that can convert your ideas into reality, you should consider working with an environmentally conscious institution like Eclipse Global. In partnership with isla, a body dedicated to accelerating the event industry’s transition to a sustainable future, Eclipse Global is utilising TRACE, the event industry’s first real-time carbon impact reporting tool. This tool is designed to measure and minimise carbon footprints at live, hybrid, and digital events, making sustainable events more achievable.

Lighting Can Create Atmosphere At Events

Have you ever been to a corporate event where you’ve felt totally uninspired because the venue is too dark, too bright, or just looks generally drab? Pulling off a successful corporate event needs careful planning and attention to detail and interesting lighting is the key to success.

Take your event lighting to the next level and address any issues by using professional event production lighting. Using the appropriate lighting can change the atmosphere and look of any room instantly, turning dull into dazzling with the flick of a switch.

There are many benefits of having interesting event lighting. You can set the tone for the entire day or evening, letting delegates know at a glance the type of event to expect.

Attract people’s attention

Attracting people’s attention gets your corporate conference or event off to a flying start. The right lighting will create and build upon the event’s ambience. Coloured lights can complement the theme.

Corporate planners often go for more dramatic purple, blue and red lights for an evening event, or their brand colours for conferences and meetings. Use different lights depending on the kind of effects you want to create.

eclipse event lighting

Keep event engagement high

To create an unforgettable event, pay attention to the details. Don’t start off with a bang and go out with a whimper. Keep event engagement high so your attendees leave with a good impression of your brand.

Great lighting can mesmerise and entertain all at once. Try custom stencils that can beam messages across a backdrop of any colour. Marvel at static columns of light against the walls, or dazzling light shows to grab people’s attention.

Help to make your event more enjoyable

Guide delegates through the event using clever lighting. For example, use pin spotting to draw attention to particular features as the evening progresses, such as buffet tables at the relevant time, or the trophy display at an awards ceremony.

Pin spotting can look more dramatic when uplighting is the main source of lighting for your venue. It can be used at any event with centrepieces or features that you want to highlight.

lighting creates atmosphere

Create a unique and memorable experience

Transform an ordinary event into an extraordinary one by paying careful attention to the lighting. Give your corporate events the wow factor by taking advantage of the latest equipment and technology to produce memorable event lighting that will transform the venue.

Whether you want an amazing fairy light canopy, with a backdrop of warm white non-flashing fairy lights, stunning stage lighting, a party atmosphere for your annual awards ceremony, festoon lighting, spotlights to highlight those important features, or any other lighting requirements, there are many different options.

Have more control over the event’s mood

When it comes to event lighting hire, the lighting operator has the power to change the colour of the whole room. Green is associated with nature and has been shown to enhance concentration. Sunny yellow lighting directly translates to happiness and joy, so lifts the mood of those present.

Orange isn’t generally a popular colour for lighting, but in moderation, it can promote enthusiasm and creativity. Using interesting event lighting, especially interchanging different colours, can make your event one to remember.

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION

Take your event lighting to the next level

Make your event lighting noticeable and create atmosphere by considering what effects the different colours will have on the mood of your event and the different kinds of lighting you will be able to have.

With a massive range of lighting options, it’s highly recommended you hire the services of a professional corporate event lighting company to make sure the atmosphere is just right.

Think about your colour scheme

There are many ways you can transform an ordinary-looking venue by using floor-standing uplighting. A popular and cost-effective way is to colour wash the walls to provide the wow factor at your event.

Another way is to highlight some of the venue’s features, such as pillars, statues, fireplaces and plants . You could go for more than one colour scheme, enabling you to make a change for the second part of the gathering if it goes into the evening.

The lighting options are endless, including lovely gold or warm white shades to enhance the mood.

Don’t just use white! Have the lighting and colour scheme reflect your brand and logo. If it’s a conference or corporate event, then lights can be used to project the company’s logo or slogan.

Use lights to project patterns on the ceilings and walls. Add a unique feel to the venue to impress the delegates and make it an event to remember.

Design Your Lighting Plan

Different lighting in different areas

Choose different lighting in different areas, such as bolder, brighter lights in the main conference area, contrasting with warm white or mellow green lights in chill out rooms.

Create dramatic announcements with eye-popping lights to showcase and enhance the value of the content.

Design your lighting plan

Design your lighting plan carefully to cover every area of the room. Spotlights can be used to illuminate the stage or guest speaker. They are a traditional lighting method, used for a variety of purposes.

Pin lighting can be used to illuminate centrepieces, decorations and walls. They are light beams that are used to accent points of interest. These lights are particularly adept at highlighting the things you want delegates to notice.

Think about where you need to put your lighting fixtures. It’s much easier for attendees to find everything if they can see clearly what they’re looking for. Illuminate the stage, bar and exits so everyone knows where they are.

If it’s a conference, it’s incredibly important that all attendees can see what’s happening on the stage. Use the appropriate lighting to highlight the stage. If there is a bar and a buffet, small LED lights or pin lights can draw attention to the food and beverages.

Visit the venue

Visit the venue well in advance to see the size and figure out how many lights you will be able to use. Think about where lighting will be needed and hire the services of a professional to make sure your guests aren’t left disappointed,

Coordinate with your video team

Always coordinate with your video team to make sure the lighting colours match the videos. Have the lights change, depending on the mood of the video by working with a professional provider that possesses the experience, know-how and the necessary equipment to make your event or party a success.

How Eclipse can help

Eclipse can help you to create the best atmosphere at your event with the use of lighting. Founded 30 years ago, we’re one of the leading creative and technical production companies, delivering professional lighting for live events and globally.

Using out-of-the-box thinking and the best in-house equipment, our 100-strong expert team aims to provide a service to our clients that inspires trust and complete confidence. Our creativity, technical excellence and total commitment is highly regarded and valued in the industry.

Sustainability

We also conduct our business in a way that minimises any negative impact on the environment. We use the appropriate environmental practices in our daily operations, including using material from sustainable sources.

We make sure all company vehicles meet the required emission standards. As a responsible modern business, we recycle all materials, a mandatory requirement. We will always consider the environmental impact of any new product or working practices.

Over the past ten years, we have been evolving and developing our product. We continually work hard behind the scenes to provide the latest technology. Combined with our industry leading knowledge, we aim to deliver the best solutions to all our clients.

Contact us with details of your next project and we will discuss how to make it a success while sticking to your budget. We are London’s leading live event company, specialising in using AV equipment to design a choice of creative sets to captivate audiences.

Eclipse offers a collection of lighting, audio and visual video content that can be adapted for any location. Our expert team carefully study each brief, working hard to ensure we fully connect with the clients during the build.

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION

Getting corporate sponsorship for your event is a great way to help you meet your financial goals and gain credibility. That said, approaching brands and getting them to agree to your sponsorship request can be pretty challenging. Here is a well-detailed guide on how to find and convince corporate sponsors.

What is corporate event sponsorship?

Corporate event sponsorship is when a company supports an event, usually by providing funds, in exchange for publicity, goodwill, and access to attendee data. The event sponsors also get their name and/or logo on event materials and signage to increase brand visibility. From a business standpoint, companies only sponsor events that put them in front of their target market so that they can move their agenda forward, so your event must present an opportunity for them to do that. When approaching companies for sponsorship, ensure that their mission and values align with those of your company. They should also be well recognised in the community and have a genuine interest in your cause.

How to pitch your event to corporate sponsors?

Sponsors have as much power to break an event as they have to make one. Therefore, before you start sending proposals to brands, you must be certain that they will be a good fit for your type of event. To avoid wasting time sending proposals to uninterested sponsors, conduct research on potential sponsors using these questions as your guide.

Once you find a few suitable sponsors for your event, it is time to start sending proposals and perfecting your pitch. Here are a few tips on how to pitch to an event sponsor.

Do your homework

Thorough research is a prerequisite for a successful pitch. If the sponsors you’re targeting are big enough, your proposal won’t be the only sponsorship request they get. So, how do you stand out from the crowd? Taking some time to learn about the company, their targets, challenges they may currently be facing, events they have sponsored in the past, and even who to speak to will give you an upper hand and help you deliver an irresistible sponsorship proposal.

Tell your story

Making an emotional connection with potential sponsors is an effective way of getting them interested in your event and your company. Tell them about your company’s story, emphasising why you do what you do. Also, share your mission statement and describe how you live up to it every day.

Share details about attendees

Businesses are interested in putting their brand and products in front of the right audience. Therefore, learning as much as you can about your attendees will help boost your attractiveness to sponsors. Share the anticipated attendee numbers and their demographic data to support your argument. You can find this information on ticketing platforms.

Determine what benefits you can offer

When a company goes through your proposal, their only concern is what’s in it for my company? As such, your primary focus when writing your pitch should be to demonstrate the value that your event can offer your sponsors. Here are a few things to think about when writing your proposal.

Let the numbers do the talking

Corporations trust numbers. They rely on statistics and percentages to help them make well-informed decisions, so let your numbers do the talking for you. If you have conducted similar events before, add reports detailing the event’s success in your proposal. Essential information to include in the report consists of the total number of attendees, social media engagement numbers, and the ROI.

Don’t beat around the bush

Sponsorships come in all shapes and forms. There is the promotional aspect and the financial aspect, so be clear about what it is you’re looking for. If you want money, come right out and say it. Also, be honest about how much money you need to plan the event; downplaying the amount will only hurt your interests. Lastly, be transparent about what the financing will go toward, e.g., food, venue, flying in guest speakers, etc.

Offer custom sponsorship packages

There isn’t a one fits all sponsorship package. Give sponsors different options to choose from or, better yet, allow them to customise their package. A la carte packages are very popular today because they enable sponsors to pick and choose the options they need to create their package. With every package, ensure to include a mixture of benefits such as booths, event analytics, attendee data, and social media promotion.

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION

Ways to find corporate sponsorship for your event

Finding sponsors can seem like a daunting task, but it doesn’t have to be with the right skills and a little creativity. Here’s how you can find corporate sponsorship for your event.

Utilise digital tools

There are a lot of online resources to help bridge the gap between event planners looking for sponsors and sponsors looking for events. Examples of these tools include SponsorPark, SponsorMyEvent, and SponsorPitch.

Ask your staff, volunteers and Board for help

The people in your company may know of companies interested in partnering up with you for an event, so don’t leave out of this process. Their contacts and connections can help you find the perfect sponsors for your event.

Look through your donor database

Go through the list of companies that have supported you in the past and enquire if they may be interested in sponsoring. Anyone who has supported your company in the past is a potential sponsor, so don’t ignore the companies that paid a small donation or sent their employees to volunteer.

Reach out to sponsors from related events

Take note of sponsors who work with events organisers in your industry. These brands are the easiest to convince because they already understand the value of event sponsorship. Also, pitching will be much easier since their audience aligns with yours.

Let your audience decide

You’re probably wondering how your audience can help you find suitable sponsors for your event, but if you pay close attention, you will be able to distinguish the brands that your audience loves. Look through your social media insights to find out which other brands your audiences love and reach out to them for sponsorship. Not only will your attendees be excited to see brands that they love, but this will make them feel like they are in an ecosystem of interconnected brands and values.

Narrow down your options to brands that align with your event values

Using the pointers mentioned above, you can come up with a long list of potential sponsors. Pitching to every single company can be exhausting and time-consuming, which is why you should limit the number of companies you reach out to. Prioritise companies that are most likely to help you achieve the key goals of your upcoming event. For example, if you have a food charity event, food banks, farms and grocery stores would be the best fit.

Why would a company sponsor your event? What’s in it for them?

Event sponsorship is part of a company’s marketing strategy. Therefore, when pitching for sponsorship, you must communicate clearly what the sponsor stands to gain from your event. Here are a few reasons why a company would sponsor your event.

Brand visibility

Events are an opportunity for companies to put their brand and products in front of a large audience. They can increase brand recognition before, during, and after the event through social media, press mentions, and event advertising. To create more buzz around your event and ensure that your sponsors get increased brand recognition, hold giveaways and competitions for free tickets or gift hampers on social media. The giveaway criteria should be to follow the sponsor’s page and maybe invite other people to do the same.

Building a positive brand image

Public perception can make or break a business. One way that companies build authority and credibility is by sponsoring worthy causes and high profile events. This makes customers believe that the brand is reliable and trustworthy. Also, customers typically support businesses that invest in the welfare of the community.

Expand its content strategy

Event sponsorships can be an excellent source for new material for a company’s content strategy. By promoting their involvement before, during, and after an event, companies can increase social media engagement and traffic to their website. To ensure that your sponsors get the most out of your event, create and promote a unique hashtag for your event.

Aside from the content your sponsors create themselves, they can also benefit from user-generated content. According to research, 98% of event attendees share videos, photos, and blogs during events which helps companies get more exposure.

Generate leads

Sponsorships help brands generate leads in many ways. Firstly, they put a brand in front of their target audience. Secondly, having an exhibition stand at the event allows customers to enquire more about your brand and try samples products. This makes it easier for sales representatives to convert attendees into paying customers.

Audience insights

Post-event reports are an invaluable tool for companies. Brands use this information to develop new business ideas and improve their products. Therefore, when approaching companies for sponsorship, offer them as much information as possible about the event attendees.

High return on investment

The benefits of event sponsorship are endless. Sponsors don’t necessarily have to make massive sales to get a high RIO. Creating quality relationships and leaving with a list of leads that they can follow on afterwards is equally valuable. As an event organiser, provide opportunities for your sponsors to interact with attendees and get as much media and social coverage as possible.

How can eclipse help you with corporate sponsorship for your event?

Finding sponsors can be challenging for some event organisers. If you feel like you’re not well vast in this area, delegate it to a third party company to help you out. Here at Eclipse, we welcome opportunities to work with charities where possible. We have established strong relationships with several organisations that are willing to support worthy causes both in the form of donations and complimentary support. We have worked with brands like Uber, Coca Cola, Deloitte, and many more. For more information about our services, get in touch with us today.

Conclusion

Even sponsorship should be a win-win situation for all parties involved. To get funds for your event, all you have to do is show brands what they stand to gain from a collaboration with your NGO.

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION
Teradata’s set design with dining tables, chairs, sofas, and a counter.

Exhibition stands are a classic marketing tool that can be used to spread the word about your company and gain new customers. However, many businesses make the mistake of improperly designing their modular exhibition stands, and they could be losing out on valuable customers. 

If your business is planning to participate in an exhibition that allows you to show off your goods and services, you need to ensure that your stall stands out from the crowd. In this article, we discuss how you can build an exhibition stall that gets you noticed at your next event, and provide some tips and tricks to make your stall unique. 

What are the benefits of having interesting exhibition stands?

At an exhibition, there may be hundreds of different businesses, all of whom are vying to stand out from the crowd and attract more customers to their bespoke exhibition stands. With so much competition, you need to make sure that your stand design is enticing, unique and captivating. 

The more enticing your displays are, the more likely people will stop by and take a look at your stand. And the more people you can attract to your exhibition stand, the greater chance you will have at encouraging them to sign up to receive emails, letters or even your products at the event.

Here are some other reasons why it can be so beneficial to have an interesting exhibition stand: 

Tips to help you make your exhibition stand noticeable

With so many other stands to compete with, you need to do everything in your power to stand out. However, it can be difficult to know what will work and what will push customers away. The most important thing you can do is create a stand that is unique and trendy so that potential clients of all demographics will be eager to learn more about your company. 

Here are some of the best ways that you can make your exhibition stand out from the rest, according to our expert event planners, so that your business can succeed at every exhibition. 

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION

1. Make it visually alluring

The visuals of your bespoke exhibition stand are, undoubtedly, the most important things that are going to get you noticed. A first impression will be made when passersby take a look at your stall, and a visually pleasing display will be more likely to encourage people to find out more about your company. 

Begin by ensuring that your exhibition stand and props all look eye-catching and clearly display your business name and the product or service you sell. Consider researching which colours are most appealing to customers and implementing them into your display.

Eye-catching and unique graphics are another way to grab the attention of your audience. Instead of using basic drawings, why not consider adding technology to your visual display? If you have the funds, a television displaying your product or some important facts about your company can go a long way. 

Learn more about the importance of set design for your next project here.

2. Make it interactive

Including an interactive display or element in your exhibition stand is a great way to entice potential customers to your stand. Consider installing a display that features QR codes where clients can get more information about your business. The interactivity of it may encourage people to scan it as they pass by. Another way to make your stall interactive with tech is to set up interactive games or even selfie stands which will initially draw people in. Once they start using the technology, you can join their conversation and begin talking about your business. 

3. Keep your materials up to date

When businesses think about setting up their business stand, they usually choose to fill it with pamphlets and business cards that people can take home with them. While this is something that every exhibition stand should have, they are not the only materials that you should rely on. Instead, make the most of modern trends, such as virtual business cards or QR codes that lead directly to your website. You should also encourage your potential customers to sign up to an email list so that you can message them after the event and encourage them to use your business. 

4. Don’t forget about the freebies

If there is one thing that is going to get your customers to come over to your stand, it is freebies. However, most stands tend to stick to the classic freebies, such as pens. While these may be classic, they’re boring, and won’t go far in ensuring that your business stands out from the crowd. If you want your freebies to make an impact, here are some alternative ideas: 

5. Think about sustainability

Sustainability is one of the most important things that businesses need to think about. With climate change and global warming dominating discussion in recent months, customers want to know that businesses are doing everything they can to reduce their carbon footprint and their plastic usage. Therefore, one way to prove to potential customers that you are invested in sustainability is to make your stand as sustainable as possible. For example, consider using recyclable materials for your pamphlets and using as little plastic as possible. You can also include information about how your company is working to be more sustainable, as this may entice potential customers who are invested in the environment. 

Teradata Universe – Excel, London 2018
Teradata Universe – Excel, London 2018

How can Eclipse help you build an exhibition stand that gets you noticed?

As this article has shown, there are many reasons why an enticing exhibition stand is so important. Your stand is the face of your brand, so it must be informative, accurate and represent the key message of your company. 

But with so much competition, it can be difficult to truly stand out from the crowd at an exhibition. If you are unsure about how to create the perfect exhibition stand, why not ask for help from our experts? At Eclipse, we have the expertise to create an exhibition stand that will draw in customers from afar. With over 30 years of experience in the events management industry, we have the skills to make your stand the star of the show. Whether you have a small exhibition stand or a whole wall of stands, we have the knowledge to help you create a powerful and impactful exhibition that truly showcases your company.

Here are some more reasons why you should hire our team to help you showcase your company at an exhibition:

We are experts in set and stand design, so make sure that you’re live event ready today with our exhibition stand design and exhibition stand builders.

Final points

If you’re planning your next exhibition in London and want to do everything you can to ensure that your stand is the most notable of them all, get in touch with our expert stand design team at Eclipse Global. We’re happy to explain how our stand builders can help you from start to finish.

Our exhibition stand designers can design and build bespoke stands as well as modular stands. No matter your budget, design, brand or brief,  we offer quality solutions and design expertise, delivering creative and professional exhibiting spaces for an incredibly reasonable price.

We can help your business to grow and succeed across London, at all exhibitions and events. To learn more about our expert stand designs and project management for trade shows, contact our team today.

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION
Green Screen in action

Are you thinking about going digital for your next conference or trade show? Then planning a virtual event might be the ideal solution for you. With plenty of opportunities for inclusivity, accessibility and engagement, virtual events are rapidly growing in popularity across just about every industry.

Read on to find out what benefits virtual events hold and how you can make them work for you, from small webinars to industry-wide annual events. We’ve covered all you need to know to make your next digital event a success:

What is a virtual event?

Alongside ‘remote working’ and ‘online learning’, virtual events became one of the biggest buzzwords in 2019 and 2020. As an effective way for industries to continue to host events, network, and connect with others, online virtual events have taken over from in-person events in a big way.

While the world is now returning to a less socially distanced state, the benefits and flexibility of hybrid events and virtual conferences make them a viable and exciting way to shake up the status quo. Whether you’re planning to host an industry-side virtual event or you’re looking to host an online event for a smaller group, going digital can open doors to new and innovative things.

At its most basic, a virtual event is an in-person event that takes out the need to travel or attend a specific location. With many virtual events adapting to these changing requirements while maintaining similar schedules for seminars, talks and scheduling, it’s easier than ever for people all over the world to get involved and excited about what you have to offer.

Virtual and hybrid events bring a whole new dimension to the world of business events and industry conferences. With greater opportunity for attendees to join in on online events, the virtual space has provided an excellent alternative to physical event spaces – particularly in industries where attendees are far-flung to any corner of the planet.

What are the benefits of virtual events?

Why go for a virtual event over an in-person conference? It all depends on the specific goals and requirements you have in mind. But if you’re unsure whether a virtual event is a suitable pick for your needs as an event organiser, here are just some of the benefits that going digital might offer:

Accessibility for all

One of the most significant benefits of going virtual on your event is accessibility. Not only can people from anywhere in the world attend your event, but there are no limitations in relation to the ability to travel, disability, or any of the other issues involved with in-person events. As long as they have an internet connection, anyone is included with no exceptions.

Tighter scheduling with no movement time required: If you’re planning an event with multiple working parts, figuring out scheduling can be a nightmare of its own. You need to factor in just about everything from run-overs to technical issues to keep things on schedule. The benefit of a virtual event is that your scheduling can be tighter without accounting for movement time between seminars or on-site technical issues.

Recording allows for easy viewing

While many in-person events are now filmed, this isn’t quite as immediately accessible as the best virtual event can offer. You can even create pre-recorded content for certain portions of your event, whether it’s your introductory session or essential information, allowing your attendees to consult that content whenever they want to.

Less costly venue hire

While you may still want to hire a venue or studio for a virtual event, and a hybrid event will require a dedicated space in-person and virtually, you can still potentially save significant costs by downsizing your operation. Without the need to have space for hundreds or thousands of attendees, you can cut costs and insurance down a substantial amount for your upcoming event plans.

Flexibility for global attendees

If you’d like to allow attendees from all over the planet to attend, hybrid and virtual events are the way to do so. By making your conference or event entirely remote, you cut out the burden of travel and accommodation for many of your would-be attendees. This flexibility also allows for attendance outside of typical business hours without losing out on significant chunks of time in the process.

Reduced responsibility for food and drink

When you host an event in person, part of your responsibility is to ensure that your attendee experience is positive and that their needs are catered for.

While engagement and flexibility are vital staples to virtual events, you also benefit from not needing to handle catering companies. Or managing access to food and drink as an extra expense. This can help save costs and reduce the headache of organising all the little details of your planned event.

Easier transitions from session to session

Transitions can be a dead zone for the average event, and they are often the time when you lose guests or fail to capture interest if there’s no easy way for them to choose what they do next.

The benefit of a virtual live event running multiple sessions or seminars is the ease of transition. Whether you have individual sessions listed on your website or easy links to jump between, it’s far easier for guests to get invested in what they are interested in then and there.

Less travel time helps improve attendance

If you’d like to keep attendance levels high, making your event as easy to access as possible is a great place to start. By hosting an online event, you can engage with your audience without them going out of their way to reach you. This helps to boost the number of attendees. Going online also allows individuals with busy schedules or a lack of time to travel to take advantage of your conference or event.

More opportunities for engagement

Engagement is key to keeping attendees interested in what you’re doing or saying. While opportunities for engagement in larger events are limited, virtual events add a sense of closeness that a large-scale conference can’t capture.

Real-time Q&As, live chat, and the ability to easily ask questions ahead of time through a form or website can help get attendees involved and active.

Effective social media integration

Social media is a powerful tool across just about any industry. But particularly for events and virtual conferences with a more social aspect, harnessing the best tools available can make a huge difference.

Live virtual events hosted online can easily be shared across social media, allowing engagement on multiple levels and raising your profile in your industry in the process. For a public event, the power of social media is practically integral to success today.

New networking prospects for attendees

Networking is one of the biggest incentives of conferences and events for many attendees. Industry-specific virtual events or even global in-company conferences provide plenty of opportunities to get to know people.

A virtual event helps to widen that net. By diversifying attendees, there’s ample chance for everyone to network beyond their social circle – which in turn can benefit them and their businesses.

CFC Summit

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

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Launching a successful virtual event

If a virtual event sounds like the perfect option for your upcoming plans, the next step is making sure your virtual event is a success. Here are a few of the things you can do to ensure you get the most out of your live online conference:

Using the right technology

The right technology will play a significant role in whether your virtual event is successful or not. You’ll want to use the best equipment available to you to ensure the best possible outcome for your attendees.

That means professional-grade cameras, high-quality audio recording and a consistent and robust internet connection throughout your event. Whether you’re encouraging speakers to host seminars from their own homes or you’re hiring a studio for that specific purpose, having the best technology possible for your virtual event can make a huge difference.

Investing in a quality set

If you choose to host through a studio or smaller event space for a hybrid virtual event approach, you’ll also want to invest in the proper set and event dressing. Enhancing your professionalism and provide the right impression to your attendees, both virtually and in person. Working with a professional virtual event management company can ensure your event looks great and is technically sound for your audience.

Practice makes perfect

It may be tempting to wing your digital event, but a practice run can make all the difference, much like in-person conferences. This can allow you to check the strength of connections, figure out the timings to improve efficiency and catch any issues before they arise during the event itself. A little practice can go a long way towards ensuring your event Is successful.

Scheduling every second

Deadtime is even more of a problem in virtual events than it is for in-person ones. You want to ensure you keep your attendees engaged and provide clear windows for when things are happening and different virtual meetings are starting. Scheduling tightly throughout the day can help this happen and reduces the risk of you losing guests due to downtime between activities, talks, or seminars.

Not scrimping on digital advertising

It would be a failure not to make the most of digital advertising for a digital event. While trade events and industry conferences may do well off of basic advertising and word of mouth, you may want to attract more of a global audience to your online event than you would a landlocked one. Advertising via email and on social media to gain instant attendees is key to the success of your virtual event.

Utilising multiple social avenues

Encouraging engagement in your attendees is about more than just trying to make your event passively entertaining. To provide the best chances of success, making use of social avenues. From online quizzes to question times to creating their custom schedule. Helping you raise that engagement keeps attendees interested in what you’re saying or doing. The more optional interaction you can offer, the better.

Focusing on quality over quantity

Just because your event is virtual, it doesn’t mean you need to increase the amount of content you’re creating. While some options are nice for attendees, you’ll want to focus on providing a quality experience to everyone that signs up for your event. That means focusing on the quality of output, the value of the seminars you’re adding, and whether your guests will be interested in everything you have to offer.

Providing easy digital access

Ease of access is crucial for any digital event organiser. Whether you’re using a free online video conferencing tool or hosting your event streaming directly through your own website, you want to make it as easy as possible for attendees to join in and get involved. If you need them to download anything or add any apps to their phone for the event, it’s best to let them know far in advance to ensure everyone is ready to go.

Offering clear instruction for attendees

Even without the potential for technical difficulties, not every attendee will be as tech-savvy as the next. If you’re going fully digital, it’s vital to offer support and service to ensure everyone can access your live streams and online events. This may mean creating a tutorial ahead of time or simply having a tech support team on hand to quickly support anyone struggling with making your digital event work for them.

What sort of business would host a virtual event?

With millions of businesses worldwide going entirely online and remote in the past couple of years, there’s far less of a barrier than there was before to hosting virtual events. Many businesses and industries can benefit from hybrid or digital trade shows, conferences, and other events.

Events in which all messages and seminars can easily be carried out online most benefit from a virtual event. For example, sales conferences for multinational brands or academic conferences have less of a need for in-person interaction. Equally, awards shows can be carried out virtually with little or no changes to their scheduling.

Plenty of event types, from general business conferences to software trade shows and in-company events, can benefit from a move to virtual conferencing.

Other events, such as trade shows, may benefit from live events to view equipment and machinery in person before making purchases or investments. It all depends on what attendees want to get them the event and how you can deliver it to the best. If your business functions best from face-to-face communication, then a hybrid approach may work for you.

The most important factor to consider is whether your attendees would most benefit from a virtual event or whether the positives of an in-person event weigh in their favour. One of the most significant differences in a virtual event is that you aren’t required to attend in person.

This makes it a beneficial option for global events with attendees from all over the planet and a good option while lockdowns still exist in other parts of the world.

How can Eclipse help you with your virtual event?

As a leading creative event management company in London, Eclipse has extensive experience and knowledge of how to take create high-end virtual events. Our skilled team understands the challenges and risks your business faces in moving from the framework of the traditional event.

With our support and help, we can ensure the best possible result for your event: engaged attendees, positive interactions, and excellent reviews at the end of the day. There are plenty of types of virtual events that we can support you with.

We support businesses in creating hybrid and digital events in numerous ways. From providing event production for live events in studios and venues to delivering creative design solutions for your graphics and animations, we ensure your event platform looks as professional as possible from start to finish.

Our expertise in virtual events technology allows us to advise on the best cameras, microphones and recording systems to suit the scale and demands of your online events and breakout sessions. At the same time, our network of venues and studios ensures you’re set up and ready on event day with no snags or problems insight.

Whether you’re looking to create a permanent video conferencing and event conference set in your business premises or you’re looking for something temporary, our team are here to make it happen. From local virtual events within your business to international conferences, we’re equipped to help make your next virtual event platform the best yet.

Contact Eclipse today to make your next virtual event one to remember

Making your digital event memorable means ticking all the boxes and doing all the right things. From attendee engagement to the quality of your pre-recorded content, working with a professional can help make your event look incredible.

Whether you’re new to virtual events or you want to improve upon your professionalism and content, Eclipse can help make your next event one to remember. Get in touch with our team today to discuss how we can transform your event planning with high-production, professional-grade event services. From your very first advertisement to finishing your on-brand set design, we’re here every step of the way.

How Can We Help You?

Avoid the stress of event planning, and contact your friendly team at Eclipse for a free consultation today. Anything is possible and we always go the extra mile to make your event one to be remembered.

GET FREE CONSULTATION