Eclipse unveils bold re-brand in 30th year
Creative and technical production company Eclipse has today unveiled a bold re-brand to highlight the evolution of the business as it marks its 30th year of trade.
A vibrant new red and white logo replaces the previous orange and black crescent imagery to better reflect Eclipse’s position as one of the industry’s leading full-service creative production companies, providing an ‘anything is possible’ service.
These changes come at a perfect time, complimenting what is shaping up to be a great year for Eclipse with a 35% growth in global production year to date.
Other changes under the re-brand include new website domain name eclipse.global which demonstrates the company’s continuing international growth, today reporting over 80% increment in European work compared to 2017.
Eclipse invested in six-months of workshops, staff interviews, client feedback and case studies to inform the re-brand. The process revealed a common value and phrase coined by team members ‘anything is possible’. Newly instated as the company tagline, it underlines Eclipse’s forward-thinking and innovative approach to its clients underpinned by its skilled people, cutting edge technology and industry leading knowledge.
Founded in 1988 as an event A/V company, Eclipse has grown from stable foundations over the last three decades to become a creative and innovative one-stop-shop production company for event organisers.
The company provides production services to leading venues, corporate clients and agencies in the UK, Europe and globally. Employing over 100 staff under the leadership of managing director Robin Purslow, who became sole shareholder in 2016.
Robin Purslow said: “Eclipse has seen three incarnations of its brand image over the last 30 years, but none have been as bold as this. I strongly believe that we have developed our business and the service we deliver today compared to only 10 years ago is very different.
“Our strong and dedicated team are deserving of this new vibrant and globally-focused brand which better reflects the strong, innovative and creative business we have built and will continue to drive forward.”
The new brand imagery will be applied to all areas of the business with immediate effect and staff email addresses have changed to @eclipse.global.