The annual Mother and Baby Awards celebrate the finest products, brands and stores around the country as tried and tested by mums. Due to the government restrictions the usual grand and glamourous event was unable to go ahead as planned, however with determination and creativity Eclipse supported Bauer Media to successfully broadcast a first-class virtual awards ceremony to promote and showcase a variety of products.
In November 2020, the virtual Mother and Baby Awards ceremony was live streamed to 450 delegates, with access to this virtual ceremony available for 6 months. For Eclipse, this virtual event was yet another opportunity to showcase our ingenuity, dedication and passion for providing the very best in production and creativity.
With 43 product award categories, Eclipse were given the complex task of writing the entire script for the event which gives us the ability to drive the direction the ceremony takes. Creating all of the virtual environments (whilst maintaining the clients desired theme) using a green screen and generating the awards slide content including the opening animated sting are just an example of how Eclipse utilise the skills and talents of our committed staff.
Now with any virtual event whether being broadcast live or pre-recorded there can often be challenges and setbacks that need to be overcome promptly and professionally, Eclipse are always on hand with any event to provide support which enables your event to be successful. This awards ceremony is a highly anticipated annual event which draws large crowds, sponsors and celebrities, however going from a live on-stage event to a virtual event has its challenges. Audience engagement is much easier in a luxurious location where dinner and entertainment are provided but an audience watching from the comfort of their sofa can be harder to engross. Here at Eclipse, we had to be imaginative and dynamic with this awards ceremony making sure that content was not repetitive but fast paced and with humour, so using voiceovers, inserting additional videos and slide content facilitated the vibe of a TV show.
Eclipse have worked with Bauer Media on many events and we are proud to say that they have already secured Eclipse for three virtual conferences at the start of 2021 with the hope of live stage events making a prompt return in Spring 2021.
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“This was our first Mother&Baby virtual awards ceremony so a whole new experience for myself and the team. As we expected, the skilled team at Eclipse made the whole experience seamless, from the script writing to the new world of green screen filming, and filled us with confidence each step of the way. The event was so well received from the parenting industry that we have certainly set the bar high for our competitors! If you are not already working with Eclipse, make it top of your list for 2021…”