We supported UEFA with the official launch of the Euro 2020 brand at London City Hall.
This being the 60th Anniversary of the tournament UEFA wanted to launch the branding in style. We were on hand to provide full event production support for the event with the eyes of the world watching.
We wanted to showcase the all important logo in a way not seen before. After many discussions, we proposed 3D printing for the main feature reveal. Working with our Design and Scenic teams, we moved into planning, looking at the complexity and feasibility of 3D printing to this size and scale. Only a select few printers could produce this, so we prototyped and rigorously tested samples in order to ensure quality control. Parts of the final finish and detailing could only be achieved by hand, so our scenic artists added final touches where technology could not. This project was complex on many levels. Logistically, the venue was challenging, the build integrated a floating LED wall, two kabuki reveals and a striking custom curved design to the main stage backdrop. We created a seamless print design covering all surfaces with various applications. High level branding and decorative displays were incorporated in the room to create a truly immersive experience for both in-person and on-screen viewers. Every detail was considered in design and production. Our install teams worked overnight to strict time frames and our project managers followed every step of the way to ensure an exceptional delivery.
We were proud to have worked on this event, capturing the audience with creative design & build to truly mark a moment in history.
Our dedicated team of event specialists are on hand to help you with whatever queries you may have. We are here to help you achieve something amazing. To find out more get in touch with our team
