Coach Event Production

The Grove, London’s Country Estate

This is the second year running we have worked alongside the management team at Coach to deliver their annual store managers conference. This year they chose The Grove just outside of North London.

Requirements for the Event Production

With the venue for 2015 being bigger and the attendance also larger we were working to a ‘bigger & better’ brief that also reflected the 75th anniversary of the brand. The main space had three purposes; Conference during day one, Gala Dinner & Awards for the evening of day one and for four workshops on day two.

The Solution

Coach are a modern luxury fashion brand. Their heritage is leather so we worked this important brand message into a matte black leather set. We complimented this with in-built pixel lights & a white glossy PVC stage – both adding a monochrome & sleek feel.

As the first day was split into three sections all requiring the space to be used differently we had to come up with time sensitive solutions to deliver this. For the conference we installed two temporary walls that hid products at either end of the room. These temporary walls also acted as a display for leather hides to be hung for the second day workshops.

The brand was working with a new campaign with a strong influence of ‘American Cool’ to bring this to the gala dinner & awards we projected B&W images onto trevira that draped the room. We also sourced a New York Taxi photo booth and a LED video dance floor. All the extra elements combined with an amazing lighting design from our in-house lighting designer transformed the space.

To see more images from this amazing event production click here.

What they say

I couldn’t love this company more if I tried, they’re amazing!!

Fiona Maher, Communications Manager

let us help you make your event content an experience to remember

start the

Our dedicated team of event specialists are on hand to help you with whatever queries you may have. We are here to help you achieve something amazing. To find out more get in touch with our team