How To Build An Exhibition Stand That Gets You Noticed

Exhibition stands are a classic marketing tool that can be used to spread the word about your company and gain new customers. However, many businesses make the mistake of improperly designing their modular exhibition stands, and they could be losing out on valuable customers. 

If your business is planning to participate in an exhibition that allows you to show off your goods and services, you need to ensure that your stall stands out from the crowd. In this article, we discuss how you can build an exhibition stall that gets you noticed at your next event, and provide some tips and tricks to make your stall unique. 

What are the benefits of having interesting exhibition stands?

At an exhibition, there may be hundreds of different businesses, all of whom are vying to stand out from the crowd and attract more customers to their bespoke exhibition stands. With so much competition, you need to make sure that your stand design is enticing, unique and captivating. 

The more enticing your displays are, the more likely people will stop by and take a look at your stand. And the more people you can attract to your exhibition stand, the greater chance you will have at encouraging them to sign up to receive emails, letters or even your products at the event.

Here are some other reasons why it can be so beneficial to have an interesting exhibition stand: 

• It generates new business opportunities
• It can help you introduce and gain interest in new products
• It allows you to tell your brand’s story 
• It differentiates you from your competitors

Tips to help you make your exhibition stand noticeable

With so many other stands to compete with, you need to do everything in your power to stand out. However, it can be difficult to know what will work and what will push customers away. The most important thing you can do is create a stand that is unique and trendy so that potential clients of all demographics will be eager to learn more about your company. 

Here are some of the best ways that you can make your exhibition stand out from the rest, according to our expert event planners, so that your business can succeed at every exhibition. 

1. Make it visually alluring

The visuals of your bespoke exhibition stand are, undoubtedly, the most important things that are going to get you noticed. A first impression will be made when passersby take a look at your stall, and a visually pleasing display will be more likely to encourage people to find out more about your company. 

Begin by ensuring that your exhibition stand and props all look eye-catching and clearly display your business name and the product or service you sell. Consider researching which colours are most appealing to customers and implementing them into your display.

Eye-catching and unique graphics are another way to grab the attention of your audience. Instead of using basic drawings, why not consider adding technology to your visual display? If you have the funds, a television displaying your product or some important facts about your company can go a long way. 

Learn more about the importance of set design for your next project here.

2. Make it interactive

Including an interactive display or element in your exhibition stand is a great way to entice potential customers to your stand. Consider installing a display that features QR codes where clients can get more information about your business. The interactivity of it may encourage people to scan it as they pass by. Another way to make your stall interactive with tech is to set up interactive games or even selfie stands which will initially draw people in. Once they start using the technology, you can join their conversation and begin talking about your business. 

3. Keep your materials up to date

When businesses think about setting up their business stand, they usually choose to fill it with pamphlets and business cards that people can take home with them. While this is something that every exhibition stand should have, they are not the only materials that you should rely on. Instead, make the most of modern trends, such as virtual business cards or QR codes that lead directly to your website. You should also encourage your potential customers to sign up to an email list so that you can message them after the event and encourage them to use your business. 

4. Don’t forget about the freebies

If there is one thing that is going to get your customers to come over to your stand, it is freebies. However, most stands tend to stick to the classic freebies, such as pens. While these may be classic, they’re boring, and won’t go far in ensuring that your business stands out from the crowd. If you want your freebies to make an impact, here are some alternative ideas: 

• Year planners: Not only will this help your customers to stay organised, but if you brand them, the user will remember your business every time they use your product.
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• Travel/reusable mugs: We’re all trying to be more eco-friendly, and many see travel mugs as useful products that they are going to use over and over again. This will be sure to draw a crowd to your stall. 

• Tote bags: These are incredibly useful, as many of us now use these in favour of plastic bags. Embellishing these with your business branding will help to bring potential customers to your stall. 

5. Think about sustainability

Sustainability is one of the most important things that businesses need to think about. With climate change and global warming dominating discussion in recent months, customers want to know that businesses are doing everything they can to reduce their carbon footprint and their plastic usage. Therefore, one way to prove to potential customers that you are invested in sustainability is to make your stand as sustainable as possible. For example, consider using recyclable materials for your pamphlets and using as little plastic as possible. You can also include information about how your company is working to be more sustainable, as this may entice potential customers who are invested in the environment. 

How can Eclipse help you build an exhibition stand that gets you noticed?

As this article has shown, there are many reasons why an enticing exhibition stand is so important. Your stand is the face of your brand, so it must be informative, accurate and represent the key message of your company. 

But with so much competition, it can be difficult to truly stand out from the crowd at an exhibition. If you are unsure about how to create the perfect exhibition stand, why not ask for help from our experts? At Eclipse, we have the expertise to create an exhibition stand that will draw in customers from afar. With over 30 years of experience in the events management industry, we have the skills to make your stand the star of the show. Whether you have a small exhibition stand or a whole wall of stands, we have the knowledge to help you create a powerful and impactful exhibition that truly showcases your company.

Here are some more reasons why you should hire our team to help you showcase your company at an exhibition:

• We have over 30 years of experience
• We have over 100 team members, all of whom are expert creatives and designers
• We offer the latest technology to help your brand stand out. 
• No job is too big or too small.

We are experts in set and stand design, so make sure that you’re live event ready today with our exhibition stand design and exhibition stand builders.

Final points

If you’re planning your next exhibition in London and want to do everything you can to ensure that your stand is the most notable of them all, get in touch with our expert stand design team at Eclipse Global. We’re happy to explain how our stand builders can help you from start to finish.

Our exhibition stand designers can design and build bespoke stands as well as modular stands. No matter your budget, design, brand or brief,  we offer quality solutions and design expertise, delivering creative and professional exhibiting spaces for an incredibly reasonable price.

We can help your business to grow and succeed across London, at all exhibitions and events. To learn more about our expert stand designs and project management for trade shows, contact our team today.